{"id":264,"date":"2008-07-16T08:21:41","date_gmt":"2008-07-16T16:21:41","guid":{"rendered":"http:\/\/evolvingmusic.wordpress.com\/?p=264"},"modified":"2008-07-16T08:21:41","modified_gmt":"2008-07-16T16:21:41","slug":"radioheads-house-of-cards-video-a-reflection-of-our-digital-lives","status":"publish","type":"post","link":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/2008\/07\/16\/radioheads-house-of-cards-video-a-reflection-of-our-digital-lives\/","title":{"rendered":"Radiohead&#039;s &quot;House of Cards&quot; Video: A Reflection of Our Digital Lives"},"content":{"rendered":"<p>Radiohead&#8217;s &#8220;House of Cards&#8221; video was made using <a title=\"Geometric Informatics\" href=\"http:\/\/www.geometricinformatics.com\/\" target=\"_blank\" class=\"xLink\">Geometric Informatics<\/a> and <a title=\"Velodyne LIDAR\" href=\"http:\/\/www.velodyne.com\/lidar\/\" target=\"_blank\" class=\"xLink\">Velodyne LIDAR<\/a>&#8230;or <a title=\"James Montgomery from MTV\" href=\"http:\/\/www.mtv.com\/news\/articles\/1590929\/20080715\/id_0.jhtml\" target=\"_blank\" class=\"xLink\">as James Montgomery from MTV News put it<\/a>, &#8220;it was made entirely with lasers and fractals and math and stuff&#8221;.<\/p>\n<p>He also mentioned that an associate producer over at MTV news proposed that &#8220;the &#8216;Cards&#8217; clip could actually be Radiohead&#8217;s loving acknowledgement to <a href=\"http:\/\/gridcafe.web.cern.ch\/gridcafe\/whatisgrid\/whatis.html\" target=\"_blank\" class=\"xLink\">the Grid,<\/a> the high-speed super-Internet currently being developed by scientists at CERN, a particle physics laboratory in Geneva, Switzerland&#8221;. How very <a title=\"Matrix\" href=\"http:\/\/en.wikipedia.org\/wiki\/The_Matrix\" target=\"_blank\" class=\"xLink\">Matrix<\/a>. I like it.<\/p>\n<p>For the techy, nerdy, science-y, and curious among you, go to the <a title=\"Google Code\" href=\"http:\/\/code.google.com\/creative\/radiohead\/\" target=\"_blank\" class=\"xLink\">Google Code<\/a> page and eat your heart out. You can learn about, you know, data visualization and stuff. Otherwise just watch the video:<\/p>\n<p><span class=\"youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" class=\"youtube-player\" type=\"text\/html\" width=\"425\" height=\"344\" src=\"\/\/www.youtube.com\/embed\/8nTFjVm9sTQ?wmode=transparent&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1&amp;theme=dark\" frameborder=\"0\" allowfullscreen><\/iframe><\/span><\/p>\n<p>You almost have to know the story behind the video to be impressed by it. The technology used is indeed very interesting. And very Radiohead.<\/p>\n<p>In fact, when the makers of the video came across research being done at UCLA for real time 3D recording and had the idea for a video, they immediately sent a proposal to Radiohead&#8217;s management, figuring that they would be the only band willing to take that kind of a risk &#8211; making a music video without cameras. After all, Radiohead has quite firmly established itself as a pioneer in today&#8217;s music industry, has it not?<\/p>\n<p>But if you blindly watch, without knowing the story behind the video, it can be a tad&#8230; simplistic. Or to quote James Montgomery once again, &#8220;a total triumph in technology, but a decidedly underwhelming experience for the viewer.&#8221; Kinda like Winamp skins a la 1999. Yet, if you put on your artistic appreciation hat and keep in mind the made-using-data aspect, it&#8217;s pretty damn cool.<\/p>\n<p>To further your appreciation of the feat, watch the making of video below:<\/p>\n<p><span class=\"youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" class=\"youtube-player\" type=\"text\/html\" width=\"425\" height=\"344\" src=\"\/\/www.youtube.com\/embed\/cyQoTGdQywY?wmode=transparent&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1&amp;theme=dark\" frameborder=\"0\" allowfullscreen><\/iframe><\/span><\/p>\n<p>As director James Frost notes towards the end, &#8220;in a weird way [the video] is a direct reflection of where we are in society&#8230; everything is data-driven in some shape or form&#8230; our lives are digital.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radiohead&#8217;s &#8220;House of Cards&#8221; video was made using Geometric Informatics and Velodyne LIDAR&#8230;or as James Montgomery from MTV News put it, &#8220;it was made entirely with lasers and fractals and math and stuff&#8221;. He also mentioned that an associate producer over at MTV news proposed that &#8220;the &#8216;Cards&#8217; clip could actually be Radiohead&#8217;s loving acknowledgement [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[17,25,37,40],"tags":[346,731,761,836,1237,1476,1826,1833,1918,1944],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts\/264"}],"collection":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":0,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts\/264\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/categories?post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/tags?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}