{"id":3779,"date":"2009-11-02T20:08:37","date_gmt":"2009-11-03T03:08:37","guid":{"rendered":"http:\/\/evolvingmusic.mixmatchmusic.com\/?p=3779"},"modified":"2009-11-04T16:35:14","modified_gmt":"2009-11-04T23:35:14","slug":"mobbase-iphone-app-connects-musicians-and-fans","status":"publish","type":"post","link":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/2009\/11\/02\/mobbase-iphone-app-connects-musicians-and-fans\/","title":{"rendered":"MobBase iPhone App Connects Musicians and Fans"},"content":{"rendered":"

\"no-tag-line-w\"<\/p>\n

Tomorrow (Nov. 3), MixMatchMusic<\/a> will debut MobBase<\/a>, a new service for musicians that makes it easy for them to create, launch and manage their own, custom iPhone applications. For as little as $0.50 a day, MobBase will enable musicians to share music, photos, videos, tweets, news, blog posts, information about shows, merchandise and other content with fans on their mobile devices.<\/p>\n

\u201cThe iPod put music in fans\u2019 pockets.\u00a0 The MobBase iPhone app puts musicians in fans\u2019 pockets, with the high value content that fuels the artist-fan connection,\u201d said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase\u2019s developer. \u201cWe\u2019ve made it so inexpensive, even starving artists can have their own app and have the same mobile presence as major acts.\u201d<\/p>\n

Feinn said many artists aim to engage and involve listeners in their music in order to build deep and lasting connections with them.\u00a0 Increasingly, these connections drive sales of concert tickets, band merchandise and music.\u00a0 Likewise modern music fans are looking for more and deeper interaction with musicians.<\/p>\n

\u201cJust a relative handful of artists have launched iPhone apps,\u201d said Feinn.\u00a0 \u201cMobBase makes it easy enough and inexpensive enough that every musician can have their own app.\u201d<\/p>\n

Rock-reggae stars Pepper among first bands to launch MobBase app<\/strong>
\nTwenty-two artists and labels including Pepper<\/a>, Everclear, Zion I, RX Bandits<\/a>, Silverback Music\/Controlled Substance Sound Labs, Greg Laswell, Shanghai Restoration Project, the Jacka, Easy Star All-Stars, Rebelution, Town Thizzness, Throw Me the Statue<\/a>, Killer Mike, Jennie Laws, Big Light, Stephen Kellogg and the Sixers, Black Gold, Enzyme Dynamite, The Blakes, Eoin Harrington, El Desayuno<\/a>, and Gavroche have launched MobBase applications to deepen their connection with fans. To view all the MobBase iPhone apps that are live in iTunes, click here<\/a>.<\/p>\n

\"Pepper\" \"RX-Bandits\"<\/div>\n

\u201cPepper fans can\u2019t get enough about the band,\u201d said Sally Nobbs, manager for Silverback Music, Pepper\u2019s management firm.\u00a0 \u201cAnd were excited about the way that our app will fuel deeper connections with our fans, by giving them constant access to Pepper\u2019s music, backstage video footage, photos and news, and the ability to interact with Pepper through their iPhones, no matter where they are.\u201d<\/p>\n

Feinn said MixMatchMusic is now making MobBase available to other musicians.<\/p>\n

“Connecting more fans more effectively with the music they love is fundamental to individual artists’ success, and to long-term music industry revenue growth,” said Susan Kevorkian<\/a>, IDC<\/a> program director, Mobile Media and Entertainment. “Services like MobBase are expected to play a key role in connecting artists to their fans with cost-competitive, versatile apps as smartphones assume an increasingly central role as sources of music and related information.”<\/p>\n

Labels and music 2.0 companies endorse MobBase<\/strong>
\nMusic 2.0 pioneer IODA<\/a>, along with indie labels Controlled Substance Sound Labs, SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Red Bull Records, Sargent House, and 429 Records have each agreed to offer and promote MobBase apps to their rosters of artists.<\/p>\n

Feinn said partners are offering MobBase so their artists can build the deeper connections that result in fan engagement and ultimately sales of music, merchandise and concert tickets.\u00a0 He said partners will promote MobBase as their exclusive solution for mobile applications, and that they will be marketing it on their websites, via direct marketing and other channels.<\/p>\n

Content powers connection<\/strong>
\nMobBase gives artists a mobile, interactive fan club, storefront, merchandise table, and more.\u00a0 The MobBase application is highly customizable, so artists can pick and choose the content they offer to fans and also the way that content is presented.<\/p>\n

Feinn said there are no design constraints with MobBase.\u00a0 \u201cMusicians have a blank canvas to project their artistic vision.\u00a0 We\u2019re expecting an explosion of creativity and fun.\u201d<\/p>\n

Featured content supported includes:
\nMusic<\/em>.\u00a0 Artists just want to make and share music.\u00a0 By featuring their music in MobBase, they make it easy for fans to buy songs or even entire albums.
\n <\/em><\/p>\n

Videos<\/em>.\u00a0 With MobBase, artists can share video out takes, footage from backstage and at parties, or even feed their YouTube channel directly into the\u00a0\u00a0\u00a0 application. Fans can also upload their own videos to their favorite artist\u2019s app.
\n<\/em><\/p>\n

Photos<\/em>.\u00a0 An image is worth 1,000 words, so artists can create and share photo collections including album artwork, tour pictures and other images fans are clamoring for.\u00a0 MobBase features seamless integration with Flickr and Picasa, so it\u2019s easy to manage, update and add photos in real time.
\n<\/em><\/p>\n

News\/Blog<\/em>.\u00a0 Artists can use MobBase to keep fans up to date on news, blog posts and behind the scenes info with RSS feeds.
\n<\/em><\/p>\n

Shows<\/em>.\u00a0 The best way to get fans to shows is to make sure they know when and where they are.\u00a0 With MobBase, artists can update show times, venues, directions and other info to make sure their fans know where to find them live. MobBase features seamless integration with ArtistData and MySpace, so it\u2019s easy to manage, update and add concert info in real time.
\n<\/em><\/p>\n

Discography<\/em>.\u00a0 Artists can connect fans with their entire catalog, album artwork, liner notes, and lyrics by featuring them in MobBase.
\n<\/em><\/p>\n

Twitter<\/em>.\u00a0 Artists can make sure their tweets reach their fans with MobBase, and fans can hear what others have to say about the band. Artist and fans can also have conversations to discuss specific topics of the artists choosing.
\n<\/em><\/p>\n

Store<\/em>.\u00a0 MobBase is like a mobile merch table, connected to artists\u2019 web stores.\u00a0 It\u2019s a great way for artists to show their merch where it\u2019s easiest for their fans to find it (in their pockets).
\n<\/em><\/p>\n

Biography<\/em>.\u00a0 Biographies provide fans with background and back story, information that makes the artist-fan connection that much more meaningful.
\n<\/em><\/p>\n

More and more<\/em>.\u00a0 Because MobBase is highly customizable and supports additional functionality, artists can expand on the platform to do more and engage fans more deeply.<\/p>\n

Easy. Customizable. Dynamic.<\/strong>
\nMobBase is built on an advanced content management system that makes it easy to add, manage and update content in real-time.\u00a0 Yet it is so easy to use, so easy to set up and so easy to maintain, even a rock star can do it.\u00a0 And because it is highly customizable, every artist \u2013 rock star or rock star-in-the-making, can easily create their own unique app with their unique image, look and feel.\u00a0 Artists aren\u2019t locked in to a design either – they can change the app whenever the mood strikes.<\/p>\n

Priced for starving artists<\/strong>
\nMobBase is priced for starving artists and also artists who remember what it was like to starve.\u00a0 It costs just $20 to get going<\/a> and many artists will never pay more than $15 a month to deliver music, photos, videos, tweets, info about gigs, merch and more to hundreds of fans.<\/p>\n

\"Everclear\" \"TMTS\"<\/div>\n","protected":false},"excerpt":{"rendered":"

Tomorrow (Nov. 3), MixMatchMusic will debut MobBase, a new service for musicians that makes it easy for them to create, launch and manage their own, custom iPhone applications. For as little as $0.50 a day, MobBase will enable musicians to share music, photos, videos, tweets, news, blog posts, information about shows, merchandise and other content […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19,2097,25,26,36,37,38],"tags":[2127,2112,2114,2104,582,2117,614,2116,2101,2696,2105,2119,2118,2100,2111,2110,1211,2699,1384,1500,2125,2102,2126,2106,2103,2122,2128,2124,2120,2115,2107,1872,2109,2123,2121,2031],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts\/3779"}],"collection":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/comments?post=3779"}],"version-history":[{"count":41,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts\/3779\/revisions"}],"predecessor-version":[{"id":3939,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/posts\/3779\/revisions\/3939"}],"wp:attachment":[{"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/media?parent=3779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/categories?post=3779"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mixmatchmusic.com\/evolvingmusic\/wp-json\/wp\/v2\/tags?post=3779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}