About MixMatchMusic
What is MixMatchMusic?
MixMatchMusic was founded to serve the needs of millions of musicians. Its technology-based products and services help musicians interact with fans in order to convert music fans into loyal fans, and loyal fans into paying customers.
What problem does MixMatchMusic solve?
The artist's challenge is to convert casual fans into loyal fans, and loyal fans into paying customers. Getting music discovered is no longer enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise, and CDs artists need to pay the rent and put gas in the van. MixMatchMusic is on a mission to help keep musicians succeed by helping artists forge deeper and more meaningful connections with fans.
Why should artists use MixMatchMusic?
MixMatchMusic has created tools that musicians and fans want and need in order to create the deep and lasting connections that build loyal audiences and enable musicians to profit from their music. These highly interactive tools enable musicians to engage with fans through mobile applications, remix and music collaboration promotions, and viral music promotions across the social web.
Keys to Connection
How does MixMatchMusic work?
There are four key ways MixMatchMusic helps artists and their fans.
  • The MixMaker, our audio sequencer and editing tool, combines the power of a professional Digital Audio Workstation music sequencer with an intuitive UI and ease-of-use that makes it accessible to the masses, enabling collaboration among and experimentation by artists.
  • The Remix Wizard is a lightweight music mashup widget that lives on artists' sites and social network pages, and gives them a new way to engage fans through remix contests and promotions.
  • Tra.kz is the easy way for musicians to share and promote their music on Twitter and other social networks, find new music, stems, and musical ideas, and where artists who have created them get paid.
  • The MixMatchMusic Community is a dynamic music creation community that promotes collaboration between artists and fans.
What is MobBase?
MobBase is a service for musicians that makes it easy for them to create, launch and manage their own, custom iPhone applications. MobBase is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise, and other content with fans on their mobile devices. MobBase is built on an advanced content management system that makes it easy to add, manage, and update content in real-time.
What is the Remix Wizard?
The MixMatchMusic Remix Wizard gives fans the ability to remix, manipulate, and become a part of the artist's music... it's not just for Radiohead and Nine Inch Nails anymore. The Remix Wizard is a lightweight music mashup widget that lives on artists' sites and social network pages, and gives them a new way to engage fans through remix contests and promotions. The Remix Wizard is powered by the MixMaker, an online audio sequencer and editing tool, that combines the power of a professional Digital Audio Workstation music sequencer with an intuitive UI and ease-of-use that makes it accessible to the masses, enabling creative experimentation by fans.
What is Tra.kz?
Tra.kz is the easy way for musicians to share and promote their music on Twitter and other social networks. Musicians can create a Tra.kz page for their song that features a custom short URL and a player for the song. The page has all the tools fans need to share the song on Twitter, mobile devices, Facebook, and other social networks. Musicians can check how the word is spreading, even getting to see every time someone tweets about the song.
What is the MixMatchMusic Community?
The MixMatchMusic Community is a dynamic music creation community that promotes collaboration between artists and fans. The Community features an online music sequencer, called the MixMaker, highly effective social media tools that promote collaboration, and a marketplace where fans go to find new music, stems, and musical ideas, and where the artists who have created them get paid.
Are MixMatchMusic's tools limited to certain musical genres?
No — our tools are made for all musicians to use, irrespective of genre.
Other Stuff
What's the market opportunity for MixMatchMusic?
More than nine million musicians are trying to connect with more than 200 million music fans, according to some estimates. The huge numbers alone would suggest the odds are in their favor. Yet the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are increasingly irrelevant and as a result, musicians are increasingly on their own, without labels, record stores or radio to help them. The artist's challenge is to convert casual fans into loyal fans, and loyal fans into paying customers. Getting music discovered is no longer enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise, and CDs artists need to pay the rent and put gas in the van. Record labels play a smaller and smaller role in breaking new bands or even promoting signed bands. Record stores are disappearing and radio is less and less of a factor in promoting new music. It's hard for a new band to breakthrough amongst the millions of songs in the iTunes Store. It's also true that music fans have changed, acclimated to the read/write web and the social interaction that comes with it, and looking for the same experience with music and the artists who create it. MixMatchMusic is on a mission to help keep music alive by helping artists forge deeper and more meaningful connections with fans by giving musicians tools that they need to:
  • Constantly interact with fans wherever they go through custom, mobile applications.
  • Engage fans creatively through remix contests and collaboration promotions that enable any fan with an internet connection and a browser to participate in the creative process.
  • Virally promote their music on Twitter and other social media networks.
Are there other sites that are doing something similar to MixMatchMusic?
There are numerous disaggregated sites that offer some parts of MixMatchMusic's artist solution, ranging from cookie-cutter mobile application solutions, to music collaboration platforms that leave fans out of the creative process and appeal exclusively to musicians, and tools to share music across the social web. Only MixMatchMusic combines custom mobile applications, collaboration tools that unite artists and fans in the creative process, and a way for musicians to virally promote music on Twitter to provide artists with a comprehensive solution that builds deep and a lasting connections with fans in order to enable them to succeed in a dramatically changed music landscape.
Does MixMatchMusic have a privacy policy in place?
Yes. It is the policy of MixMatchMusic, Ltd. that it does not send spam to its users; it does not sell or otherwise make available to others the email addresses of its users; and the personal information of any of its users will never be released by it without a user's prior consent unless mandatorily required by law.
Who created MixMatchMusic and why?
The concept of MixMatchMusic was conceived by three college roommates (Charles Feinn, Derek Prothro, and Alan Khalfin) at University of California, Los Angeles (UCLA) based upon their desire to make music with friends who had moved away to other parts of the world after graduation. Charles, Derek, and Alan put their heads together and created a place where they could collaborate with each other online. Along the way, they realized that collaboration is only a small part of the problem faced by musicians in a dramatically changed music industry. They discovered that the biggest problem musicians face is developing deep, lasting, and monetizable connections with their fans in a music 2.0 world.
When was MixMatchMusic founded?
The company was founded in February 2007.
What's the financial status of MixMatchMusic?
MixMatchMusic is based in Silicon Valley and is angel-backed.