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The Music Tee by Invisible DJ and LnA

musictee

The music industry has become a bustling breeding ground for innovation, a sexy meeting place for creatives and entrepreneurs. Partnerships of any kind and every kind seem possible. Fusing together music, video, fashion, brands, technology, design, you name it… it’s all happening. Fashion and music obviously belong in bed together. (Much like sports and music have always had a flirtatious relationship). Trends in fashion have long been influenced by musicians and vice versa.

In recent years, we’ve seen interesting new models for music sharing, discovery, distribution, and consumption. Instead of relying on CD sales or online purchases, many bands have taken the creative road and explored new baths, e.g. bands giving out USB bracelets at a music festival with the live recording of their performance or Groove Armada’s PAP4 experiment.

Now there is the “Music Tee” by Invisible DJ and designer LnA, (which began as an attempt to create the perfect men’s tee for women but quickly became a celebrity favorite). This creative little project puts album art on the front of the T-shirt and a track list on the back. The shirt comes with a hang tag giving you a URL and a unique code to download all of the tracks listed on the back. Pretty clever, no? Have a listen to the eclectic new artists included in this project.

Lawrence Lessig, The Colbert Remixes and Where We Go From Here

Early in January, Comedy Central’s Stephen Colbert sat down with Lawrence Lessig. The interview was typical Colbert tongue-in-cheek, but good for a laugh. For those of you not closely following the implosion of the music industry and subsequent recreation as a more inclusive forum, Lessig is the author of Remix: Making Art and Commerce Thrive in the Hybrid Economy, a book that examines methods of creating revenue out of creative work. The example Lessig used while talking to Colbert was Flickr which allows users to post pictures which Flickr can then create revenue from. But Lessig’s primary argument is that the war on Peer-to-Peer file sharing has failed (he’ll get no argument here) and that the copyright laws are outdated with the vast number of increasing ways people can share, remix and alter original work while making something new. In a way, every blog does this. This post in itself is a remix of two interviews, the functions of two websites and my arrangement of these facts with my thoughts. It’s about as close as I come to making music. The DIY explosion in music is part of the culture that has helped spawn mash-ups like Danger Mouse’s Grey Album (The Beatles’ White Album/Jay-Z’s Black Album) and AmpLive’s Rainydayz Remixes (AmpLive remixing Radiohead‘s In Rainbows.) The point is that technology and the rapidly evolving music industry need to find common ground with artists, and not just other musicians, but all artists, as the mixed media medium is something that can only grow from here.

Well, when Colbert was very specific about becoming “possibly litigious” should anyone take portions of his interview and remix it with a dance beat, he had to do so knowing full-well that someone would. He wasn’t disappointed as two days later, internet upstart IndabaMusic jumped into the fray with a full site devoted to remixing the Colbert/Lessig interview. But it didn’t end there, did it? With Colbert, how could it? Never being one to avoid an opportunity to poke fun at himself, Colbert remixed a video of his own work to a pulsing dance beat, and told the remixers to lay off again, to of course encourage them to remix more. Enter Dan Zaccagnino, head of Indaba who had an interview on Colbert the other night (interview at 14m in) to talk about the remix culture. Of course, these types of remixes are nothing new over at MixMatchMusic, which has had success with their Remix Wizard. While the Indaba/Colbert remix contest is excellent, it is Indaba based. MMM’s Remix Wizard is a free widget that can be set up and used by any artist on their website to host remix promotions. It doesn’t even need to have anything to do with music, as evidenced by Remix Sarah Palin.

While Colbert’s thoughts in the interviews with Lessig and Zaccagnino are clearly meant to be humorous, they serve a larger purpose in that these episodes help create buzz for a rapidly growing and increasingly important segment of the music industry: collaborative pieces brought about through alternative means. Indaba has managed to create a large community of musicians from around the world who are engaging in internet based musical collaboration, and this is a huge first step in breaking down barriers within the recording industry.

But with every broken barrier comes the question of the next frontier. While Colbert asked Zaccagnino what happens to girlfriends breaking up bands if the musicians collaborate on the internet, he failed in his attempts at humor to get to the root of the issue, namely monetization of content. While not many musicians will actively think internet collaboration as a means to avoid break-ups with their significant others, a most serious topic of interest to them is how they can profit from their work. No artist likes the idea of losing control over their work, but if knowing that the usage of their work by others would create tangible income for them, the concept of collaboration and other artists who liked them enough to mix them with their own pieces becomes a much more appealing, and therefore widespread trend. As with the foresight of their DIY remix widgets, MixMatchMusic provides the ability for artists to monetize collaboratively made songs, as well as contribute stems to their social sample library to earn royalties.

The monetization of artist work and internet collaboration is the next step in the rebuilding of the music industry. As fans become more involved with the artists because they are part of a shared internet workspace, the desire to support an artist will increase. Add to that the ability to remix their favorite artist’s work, and the fan interaction with the music becomes uncaged. Forget making a mixtape for a friend. Imagine taking your favorite songs and going Girl Talk on them. This interest and desire to support the artist would in turn funnel revenue back to the musicians.

The recording industry would say that this has been the goal of their war on file sharing, but that is an outrageous lie as most artists never see a dime of the few settlements the RIAA succeeds in obtaining. Little wonder then that the RIAA is backing down. In fact, one could argue that the backlash against the recording industry has been fueled by the consumer perspective that the artists aren’t seeing the profits they should. Furthermore, as revenue streams move away from the major labels and into the artists’ pockets, the majors will be forced to work with both musicians and consumers on more viable distribution and revenue models.

But forget about the money and the labels and the upheaval in the industry. How will this help music evolve? As more artists turn to internet collaboration because their work is safe and profitable, the inevitable evolution of genres and musical landscapes will grow exponentially. Think The Beatles and Jay-Z were cool? What happens when you can take a French hip-hopper’s lyrics, a tribal drum beat from a musician in Africa, a flute melody from Tokyo and a guitar piece from Columbus, Ohio, and add it to your piano piece from the comfort of your home and computer? Sure, you could make money, but look at what your collaboration has created musically. When internet collaboration is monetized and all-inclusive, the community becomes the music industry, and the listeners become the musicians.

Illa J Interview

Illa J

Illa J, the younger brother of hip-hop legend J Dilla, has stepped out on his own into the world of music with last week’s release of his debut album on Delicious Vinyl, Yancey Boys. I had a chance to catch up with Illa J last week and discuss his musical influences, working with Delicious Vinyl, making a recording studio from J Dilla’s equipment, and the importance of originality in music. Here’s what he had to say.

AC: What were you initial musical influences and where do you find most of the inspiration for your work?

IJ: Growing up, the first music I ever listened to was jazz. My Dad would always be playing the Manhattan Transfers and the Four Freshmen, so I got into it early. My early influences were Al Green, Marvin Gaye, Sam Cooke, Stevie Wonder and a lot of Soul early on.

AC: Is it true your parents were in a jazz a cappella group?

IJ: Yea, they had their own group. They used to practice in our living room at home for hours and hours, and that’s how I got my musical ear, because they sang so much I had no choice but to learn all the jazz chords.

AC: Talk about growing up the younger brother of one of hip-hop’s most well known producers. How did this hurt you and how did it help you?

IJ: I don’t think it hurt me in anyway. If anything, people because of that, the first thing they want to do is compare me to my brother. Honestly, I don’t even think about that. When I’m in the studio, I’m in the zone, it’s all about the music. At the end of the day, I was brought up around nothing but music and that’s in my blood lines. In my immediate family, pretty much everyone sings and everybody writes songs and are musicians, so it’s pretty normal in my household that someone can sing or play an instrument. So it’s really no pressure to me, I’m just doing my thing, having fun.

AC: So when did you first start formally performing in front of audiences and when did you actually make the decision that music was going to be your career?

IJ: I always knew from a young age that I was going to do music. I’d be in front of the TV, a video or something would be on and I’d act like I was singing, and I’d always be singing around the house. I always knew I was going to do music, I just didn’t know when. And after my brother passed, when you have a big loss like that, a lot of people when they have big losses, in a sense it gives them a whole new perspective on life. That’s what happened with me. To lose my bigger brother that soon, cause I didn’t expect to lose him at 32, that definitely changed my life from that day on. I knew before that, even midway through college, I kinda knew I was going to work in music, but after he passed, that’s when I dedicated my life to music, just do what’s in my blood, do my craft, and that’s pretty much how it started.

AC: I read in another interview you did that you liked Los Angeles because people were always getting stuff done. Do you still feel that way about the city and what in your mind stands out as the brightest part about LA?

IJ: Not necessarily getting things done… people get stuff done in Detroit too, but right now, Detroit is kinda crazy, especially with how the economy is. Out here, I feel that it’s a whole new city for me, and I feel a lot more relaxed. When I’m in Detroit, I feel that there’s a lot going on and so many distractions, but when I’m out here, I’m free to just stick to my craft.

AC: In terms of music that you created in Detroit vs. music that you created in Los Angeles, do you feel that there’s a big difference there in terms of what you’ve done with the different atmospheres?

IJ: Out here, I really got the chance to practice in the studio. Back in Detroit, at that time I didn’t have a studio, so I didn’t get the chance to be in the vocal booth to practice. I recorded a track in the studio with my brother when I was 13, but other than that I hadn’t recorded anything. When I’m in Detroit, I have a whole different mind state. In Detroit, it’s almost like walking down the street you’re watching your back every so many minutes. People can tell that I moved out here because I’m a lot more relaxed than I was in my music. When I first started recording, I was a lot more aggressive because in a sense it was like I wanted to get out. Now I’m a lot more relaxed in my music, and you can feel that I’m just letting go, not really forcing it and letting it flow in a sense.

AC: I heard that you built your own studio out in LA using your brother’s equipment. Talk about that studio, what of his equipment you’ve used, and how that process has worked for you.

IJ: I have my brother’s Digidesign Pro Control board, I have some of the racks, his C12 mic, and his MPC 3000 and of my own, I have a Motif and bass guitar. I’m working on getting another guitar and a drum set. (7:10)

AC: You’re signed to Delicious Vinyl which is known for producing some of the most well known hip-hop of the early ‘90s. Talk about your introduction to Mike Ross and what joining Delicious Vinyl was like for you.

IJ: The first time I met Mike Ross was in ’06 and the next time I met him after that was in March ’07. Around that time is when he gave me a CD with 38 tracks on it that my brother produced from ’95 to ’98. These were tracks that he was making while he was working with Pharcyde and also just doing remix stuff, Delicious Vinyl puts out a lot of remixes. Pretty much, at that time, he told me to just pick a track from there just to see what it sounded like because he was going to try to do a compilation of various artists that worked with my brother.

The next time I talked to him after that was in January of ’08. I was hitting him up cause I wrote this song and I was like, “You gotta hear this song.” At that time, I wasn’t even thinking of making an album with Delicious Vinyl, I was just gonna see if he could help me out in a sense and get out there and try to jump start my career, I just wanted him to hear the song. At that time I didn’t think I was going to do an album with him. He came over in February of ’08 and I played him the song on the Motif and he was like, “I like your voice,” and he wanted to hear some more joints, so I played him some more and he had me perform at this club a couple days after that, and it just happened to be on my brother’s birthday, February 7th, ‘08. After my performance he came up to me and was like, “You killed it, why don’t you just do the whole album?” That’s pretty much how the album started. As far as working with Delicious, it’s definitely dope. Pharcyde is one of my favorite groups, so I’m in the office looking at Pharcyde and Tone Loc and it’s funny to see my album up on the wall with them. Especially Delicious being where my brother kick started his career, it’s almost like everything came full circle.

AC: You mentioned the CD that Ross gave you with all the tracks your brother did from ’95-98. What was hearing this CD for the first time like and when you heard it, did it give you a specific idea of the direction you wanted your album to go in?

IJ: The first time I heard it, I had never heard the tracks before, and I really got a chance to listen to them, they really connected me back to ’95 as soon as I listened to it. It reminded me of the days that I’d sit on the stairs listening to my brother make tracks in the basement, and the sound he was making at that time. I was nine years old, so in a sense I had an instinct for what I wanted to do over them. They also have a lot of jazz chords, and that connected to me well because I was brought up on Jazz first so the minors, D7, changes, things like that I’m used to, so automatically I had a connection with the tracks and they fit my song writing style too. At the end of the day, my brother, even though he could write too, he was known more as a producer and I see myself as a singer/songwriter first before anything.

AC: Let’s talk about Yancey Boys. What was your vision for this album when you started and what was the process like in working on it?

IJ: For one thing, when you listen to the album, you hear the theme of time throughout the album. That’s because the original title for the album was going to be Timeless. I kinda wanted to make a timeless album, for example, so many of the old albums, Off the Wall, or Prince albums, when you listen to their stuff, it was made way back in the ‘80s and it’s still relevant today when you listen to it, you know what I mean? I didn’t want to necessarily try to make anything for the radio, cause there’s not really a single on the album, it’s an album, one complete piece of artwork. The tracks were from ’95, but I’m recording in 2008, so that connection and the fact that the music was still relevant today, that’s the tip I was going on. Mike Ross, he liked the Timeless idea, but he was like, “Yea, it’s timeless, but it’s so much more than that too,” cause he was really feeling it. When I would do shows, and my production company, to pay tribute to my brother and my family, I called it Yancey Boys. He was like, “Why don’t you call it Yancey Boys?” and it didn’t take too long to think about I was like, “Yea, that’s pretty dope.” And we went from there.

AC: What I like about this album is how laid back it is. You sit back and nod to it, you never feel overwhelmed by the album. Would you say that that’s a product of your personality, or were you specifically aiming for that and you see future albums going in a different direction?

IJ: Well the album is definitely laidback. One thing about this album is that when I wrote to it, as a songwriter, the music came first. So the beats and the tracks already had a laidback feel to it, and as a writer, it’s my job to let the music speak to me instead of me just writing my ideas over the beats, let the music speak to me because the tracks were already done.

AC: What’s your favorite track on the album and why?

IJ: My favorite track on the album is “Timeless.” On my Myspace page, I have joints on my page, but that was only stuff because I had nothing else to put up at that time, and I wasn’t going to put up my really good stuff on my page, so I just put up joints to keep stuff moving. At that time, I didn’t know if people were ready to hear where I was really going with the music because this album is really a true representation and my intro. This is truly my introduction and music that I feel represents me. “Timeless” was really an expression of me as an artist. It’s so full and the chords bring out the emotions, and that’s what I liked about it for me when I was writing it.

AC: There’s 14 tracks on Yancey Boys and you said you had 38 on the CD from Ross so are we looking at more albums in your future with other songs produced by your brother?

IJ: Maybe, it all depends on the track. A lot of people think that I just went off this with a lot of Dilla beats and was like, “I’ll do an album.” But I was actually working with other producers and was producing myself. I’ll only use my brother’s tracks if I feel it’s right. It’s gotta be the right track. I know that when he was in studio making tracks, even if you were in the studio with him, if he played a beat, you could like it or whatever, but it didn’t necessarily mean he was making that for you, he might just be making that for himself. I know my brother. By me doing this album, it means that I know my brother would be cool with it.

AC: We talked earlier about your initial musical influences. Who in the industry today, music wise, do you look at as a true talent?

IJ: Definitely Amy Winehouse. Her album, Back to Black, inspired me a lot. That album, in a sense, is timeless. You can’t really fit a particular era to it. You could play it way back in the day and it would still sound right.

AC: How do you see the current scene in hip-hop, what do you think is good about it, and what in your mind needs to be changed?

IJ: My main thing is pretty much when I was growing up, the artists I was looking up to, my favorite thing about artists was how unique his voice was or how unique her voice was. It’s about originality, being original. When Busta came out, it’s like nobody sounds like him, he’s got his own style. As long as it’s about being original, it should alright. At the end of the day, you can only be the best you you can be, I can only be the best Illa J, just like my brother is Dilla and he can only be Dilla, that’s him. As an artist, you can’t be afraid to be original, take a chance, and when I think I’m going super left field, at the same time, who’s to say how far you can go?

AC: One last question for you. I read in another interview that you would have liked to work on Michael Jackson‘s Off the Wall album. What album in the hip-hop genre would you have liked to have worked on and what album in your opinion stands out to you in terms of “greatest of all time?”

IJ: I kinda wish I had been working on it when my brother was making Welcome to Detroit. Also, his work with Slum Village.

AC: Anything you want to plug? Upcoming concert dates, releases?

IJ: I’ve got my release party out in Cali at the Little Temple in Santa Monica. That’s November 20th. I’ll be touring soon and check out my myspace page… Myspace.com/illajmusic. The album’s out in stores, go cop it.

Yuri Lane: Beatbox + Harmonica Phenom

It’s hard not to be a fan of the harmonica. From John Popper to Bob Dylan, many big name artists have popularized the instrument, but it still doesn’t get quite the attention it deserves. Have you ever seen someone play the harmonica and beatbox at the same time? We looked at beatboxing flute previously, which was interesting, but check out this guy Yuri Lane:

If you like blues, give this one a listen. Or for a dub-influenced jam, this one.

We see more and more musicians using their art as a way to communicate a message – oftentimes in the vein of political or social commentary. Some think of music as their weapon. Yuri has created a “hip hop travelogue of peace” called From Tel Aviv to Ramallah (see the promo video here) to that end. The somewhat nerdy, very approachable, and obviously talented kid is creating an interesting niche for himself.

Dell Summer Rocks: Art, Music, and Technology

We’ve mentioned previously that there is an emerging trend of partnerships in the music industry, with bands and brands joining forces to explore new ways of reaching consumers and cultivating common passions. We witnessed more of this trend while attending the Virgin Mobile Festival in Baltimore. One attraction at the Virgin Festival that seemed to draw a ton of people in was the Dell Dome.

Dell Dome

The dome is part of the Dell Summer Rocks tour. They are road tripping to all the summer’s hottest music festivals and the tent adds to the sensory experience of the weekend by offering a combination of technology, art and music for visitors to show off their individual style. Festival goers can meet urban artist Mike Ming, or personalize their own digital mix tape, rock ‘n’ roll hairstyle and airbrush tattoo. Also, media are invited to ask questions of any of the performers lined up for interviews inside the Dome. A pretty cool way of promoting the new (very colorful) studio laptops (check out their creative Towel Drop promo).

Dell is working with festival promoters to include the brand where it can be experienced by this passionate community of people who align themselves with a lifestyle of self expression. They are giving them an interactive experience. Here we see yet another trend that is hard to ignore: music fans are craving interaction with the music and musicians they like more and more. The days of sitting around listening to music passively are fading.

In addition to the hands-on experience Dell offers in their dome, they have been chatting with artists at the festivals and posting video interviews. As our readers know, we here at Evolving Music love interviews. The Dell Lounge interviews are a great way to get to know some up-and-coming artists and see them kickin back in a casual festival setting. As of today, the Dell Summer Rocks tour is halfway through their road trip.

Starting at Lollapalooza, they snagged interviews (check any of them out here) with the likes of Bang Camaro, Cadence Weapon, beautiful Swedish crooner Sofia Talvik, and The Whigs.

Click around in the Virgin interview section to hear from Soulwax (one of our favorites from the DJ tent), Taking Back Sunday, and Deadmau5 among others. I had never heard of Deadmau5 before Virgin, but am definitely a fan now.

Outside Lands, which was in our own backyard, of course had all the big headliners like Jack Johnson, Tom Petty, and Radiohead (who kicked ass but dealt with some unexpected technical difficulties) to please the masses. But let’s not forget about some of the lesser known acts that rock as well. Dell caught some of these kids on tape here. Don’t miss the Howlin Rain interview. It takes place during a ping pong game.

Lastly, check out the class=”xLink”Bumbershoot Festival interviews from Seattle here for a personal look at Tapes ‘n Tapes (they opened for the Black Keys, who we like, earlier this year), Shim, and many more. I like the dude from Shim with the crazy mutton chops. He’s goofy.

So there you have it. A personal look at some of the artists from this summer’s festival season and the interactive experience offered to festival goes in the Dell Summer Rocks tent. When it comes to the intersection of technology, art, and music, you know where it’s at: interaction, personalization, and self-expression.