Archive for the 'music' Category

Survival Guide for Engaging Fans and Building a Career in Music [Infographic]

Careers in music are built on fans that are engaged with the music and feel connected to the artist. Fortunately there are dozens of services and tools to help artists. Yet if you’re an artist, where do you start? Do you need more than one service? If so, what’s the right combination for you? How do you make sense of it all?

With artists struggling to figure out what they need to do, we’ve developed a “Survival Guide for Engaging Fans and Building a Career in Music” to put shape around this increasingly confusing landscape. It illustrates the ‘tools-for-musicians’ ecosystem, some (but of course, not all) of the key players, their relationship to the whole, and how mobile plays into all of this.

Here’s how it works:

First, do whatever needs to be done to get discovered. This doesn’t mean getting discovered by millions of people, but rather, a core initial group of fans that you will build on.

Next, engage this core initial group of fans in an interactive and authentic way in order to convert them from casual fans into loyal fans. By doing so, fans will be much more likely to support you financially and spread the word.

Once a deep connection has been made, offer fans many ways to support you financially and make it easy for them to do so. This includes selling music and creative bundles directly from your website, offering unique merch, and giving fans the opportunity to invest in you through one of the many crowdfunding platforms out there, like PledgeMusic. Get creative and don’t assume the only way to get paid is to sell music in iTunes!

Finally, carefully analyze what has worked and what hasn’t, and adjust things accordingly. Then, repeat, repeat, repeat… and don’t forget about mobile!

Intel Developer Forum 2012 Photo Roundup

In September, MobBase had the privilege of being a part of the 2012 Intel Developer Forum (IDF) in San Francisco. In its 15th year, IDF is the place for Intel Corporation, along with high-tech industry developers, executives, designers and engineers, to come together and share their latest innovations and vision for the future of technology.

MobBase was invited to demo its platform in front of thousands of people during the keynote (check out the demo here), as well as teach people who visited the MobBase booth in the expo hall how to build mobile apps.

Guided by the theme, “The Future of Innovation is Wide Open,” IDF 2012 demonstrated how developers can take advantage of the latest innovations in hardware, software and services to help enable the best user experiences from the cloud to devices.

Here are some pictures from the event…visit our Facebook page for more!

How To Build Mobile Apps With MobBase: Intel Developer Forum Keynote Demo

Last week, MobBase had the privilege of demonstrating its platform during the “Security and Services in an Age of Transparent Computing” keynote at the 2012 Intel Developer Forum in San Francisco. Led by Intel Senior Vice President Renée James, the keynote addressed HTML5 based applications and security.

MobBase co-founder Alan Khalfin showed an audience of more than 3,000 people how to build a mobile app with MobBase and how HTML5 is enabling MobBase clients to build one app the connects with fans on all smartphones and tablets.

Throw Me The Statue frontman, Scott Reitherman, then walked people through the band’s official mobile app, discussed how easy it was to build the app using MobBase, and how the app has helped the band connect with fans on-the-go. Throw Me The Statue also rocked the house with a 30 minute set to start the keynote! Check out a video of the MobBase demo above.

MobBase Offers Artists Free Mobile Web App To Connect With Fans On iPhones, Androids, Tablets & Other Devices

MobBase introduced today a new, free way for artists to build just one mobile app that connects with fans on any Internet-enabled screen, including iPhones and iPads, Android phones and tablets, and Blackberrys.

MobBase is a favorite solution for artists to create, launch, and manage their own, custom mobile applications. With MobBase, artists share music, photos, videos, tweets, news, information about shows, merchandise, and other content with fans on-the-go.

“It’s never been this easy, this fast or this inexpensive for an artist to have their own mobile app and connect with fans wherever they are and whatever screen they’re using,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer.

Separate apps for different devices a challenge for artists
Feinn said the proliferation of systems and screens has been a challenge for artists. “It’s been too difficult, too expensive and too time consuming to make a mobile app for every device and every environment,” he said. “The new MobBase app changes everything because artists can now build a single app to reach everyone.”

Rebelution among artists with MobBase HTML5 apps
“A mobile app is one of the best ways for Rebelution to stay connected with our fans,” said Eric Rachmany, vocalist and guitarist for Rebelution. “We use MobBase because we get an inexpensive app that looks and performs great, and works on iPhones, iPads, Androids, and everything else our fans are carrying in their pockets or purses.”

MobBase built on HTML5
The new build-it-once, publish-across-every-screen capability is made possible by HTML5, the newest version of the common language used for structuring and presenting content on the web. HTML5 apps are used by developers, including MobBase, to build applications for use on personal computers, tablets, smart phones, and other devices.

A lot for free, even more for just $5
Artists can build, launch and manage their own MobBase app for no charge. It works on iOS (iPhone, iPad), Android (phones and tablets), Blackberry, and any other mobile device that supports HTML5. For just $5 to activate and $5 a month, artists can make a mobile app and feature unlimited videos, songs and other content.

MobBase a favorite of artists, labels and concert venues
More than 500 artists, record labels and concert venues have launched their own MobBase apps, including Tila Tequila, Pepper, Parkway Drive, 9:30 Club, Rebelution, Jump Smokers, John McLaughlin, Iration, the Jacka, Zion I, and Paul Thorn.

“MobBase has been so popular with artists because it makes it so easy and inexpensive to connect and engage with fans,” said Feinn. “The new build-it-once and publish-it-everywhere capability, and no-charge option, are sure to make it the first choice of even more artists.”

MobBase featured in Mozilla Marketplace
MobBase is one of the featured partners for the forthcoming Mozilla Marketplace, an app store for cross-platform HTML5 apps that aims to connect the ecosystem of HTML5 developers with the tens of millions of Firefox browser users. Hundreds of MobBase apps will be available in the Mozilla Marketplace in the coming months.

Brand New at the Regency Grand Ballroom in San Francisco

On September 10th I went and saw Brand New perform at the Regency Grand Ballroom in San Francisco. This was an evening of firsts – it was the first time Brand New had been in San Francisco since 2009, the first time they had toured in a year, and my first time seeing them live.

Walking into the room, we all knew we were there for the same reason – the music we loved and an experience we would never forget. Each fan expected something different – for those seeing the band for the first time, they had no idea what to expect but knew it would be something they would remember; for those seeing Brand New for their fourth or fifth time, they knew the energy the band would bring but waited in anticipation for the songs the band would showcase. Everyone went straight to the front of the ballroom as soon as the doors opened, squishing up towards the barricade as close as they could in hopes that they would be able to catch something at the end of the show.

The show began and Robbers stepped onto the stage. They brought an easy indie vibe to the crowd that encouraged some bobbing heads and slow movement. After they closed their set, Sainthood Reps took the stage and brought a faster alternative vibe to the crowd causing them to jump and begin to push up closer to the stage. As I listened to both of these bands for the first time, I could tell that they were inspired by Brand New in some sort of way and pulled two different aspects from their music. Robbers was pulling from their slower, more melodic songs like “Jesus Christ” and “The Boy Who Blocked His Own Shot.” Sainthood Reps were getting their inspiration from songs like “Seventy Times Seven” and “Vices.” With both of these bands opening, they exposed the audience to different musical aspects that Brand New would tie together as soon as they took the stage.

It was at 10 o’clock that Brand New finally ascended the stage, opening with “Sowing Season (Yeah).” The crowd surged and went insane as soon as the first “Yeah!” was sung; while there was no mosh pit, the amount of movement occurring throughout the crowd never stopped. Halfway through their set they played “Jude Law and a Semester Abroad“, off of their first album Your Favorite Weapon, followed by “Seventy Time Seven”, a fan-favorite and my favorite song by them. The crowd went supremely crazy during these two songs because they are very fast paced and come from their early days.

Brand New continued to intertwine songs from different albums and made their encore “At the Bottom,” “Jesus Christ”, and “Soco Amaretto Lime. The last song was played just by Jesse Lacey, the lead singer, as the rest of the band members walked off stage. All the fans were singing and many had tears in their eyes due to the lyrics that Jesse changed from “you’re just jealous cause we’re young and in love,” to “I’m just jealous cause you’re young and in love.” The tears also stemmed from not knowing when Brand New would be back and playing shows, or when they would release their next album.

This was one of the best concerts I have ever been to hands down. While Brand New did not talk a lot in between their songs, make jokes with the crowd or involve them too much with the live show, they delivered a set list and performance that they knew their fans wanted to see. The unique thing about Brand New fans is that they don’t just know “the popular songs” or the newest album, but they love each album and know the majority or all of the songs they played. Simply put, they’re dedicated – I met people who had seen them the night before in Chico and drove down to San Francisco to see them again, and one person who drove sixteen hours to see the band. This made for the entire crowd singing each song, sometimes even louder than the microphone was.

While no one knows when the next Brand New album will come out, or how much longer they will be around, the performances they give are not going downhill or lacking in any aspect. The next time they come around I know I will be there no matter how much tickets are or how far I have to drive.