Archive for the 'social media' Category

Mobile Year in Review 2012

Our friends at iStrategy Labs in Washington, DC created this very cool, eye opening video, on the growth of the mobile industry in 2012 for their friends at Take a look…

We keep saying, mobile is the future. Clearly, mobile is the present!!


Iration Interview

Iration is a Southern Californian based band that formed in 2006 when the members attended UCSB. All coming from Hawaii, the band has created a powerful sound that fuses reggae, rock and pop. They released their “Fresh Grounds” EP in February and have been touring all year, most recently as part of the Winter Greens Tour with Rebelution. I had a chance to sit down with Iration’s bassist, Adam Taylor, and ask him about how Iration came to be, their influences, marketing strategies and their next tour.

TC: You guys are all from Hawaii but met in Isla Vista, California. How did Iration form?

AT: Iration formed while we attended UCSB. It started as a hobby and then developed into our career.

TC: Do you pull a majority of your influence from Hawaii or where you live currently? How is that influence brought out in your music?

AT: Initially from Hawaii, but these days I feel like we’re influenced by our surroundings here in Santa Barbara and while on tour. It comes out in the way we approach creating songs and the way we perform live.

TC: You released your “Fresh Grounds” EP in February and are setting out on tour. What are you looking at to accomplish with this next tour? How will this tour be different than other tours you have been on?

AT: We want to bring out all our fans as well as gain some new ones. We want to play well and give the audience a really fun and memorable experience. We’ll be playing new material off our new CD as well as two covers that are really fun to play. We’ll also be experimenting with some acoustic stuff on this tour.

TC: Who would your dream tour lineup consist of?

AT: The Police, The Beatles, Black Uhuru, and Iration!

TC: You guys have played at many colleges, especially in California. Which college town has given you the best fan response? Why did you choose to play colleges as opposed to regular venues?

AT: Calpoly in San Luis Obispo is great and so is Northern Arizona University. We play colleges because you typically get a large built-in crowd and often times students that have never heard of you get exposed to your music.

TC: What is one of the craziest things you have had happen on tour?

AT: My amp had a power overload and caught on fire on the past tour. That was pretty crazy!

TC: What is your best fan memory?

AT: Hanging out with Kelly Slater on stage!

TC: Your band’s website is set up like a blog on the homepage. Did you design it this way in order to connect more with your fans?

AT: Yes. Social networking and having a strong viral presence is really important to us and it’s a great way to connect with fans.

TC: What are some of your favorite ways to reach out to your fanbase?

AT: We like using Fantourage and Fanbridge. Fans can ask us questions and post videos and photos from the shows.

TC: Do you have an online marketing strategy in place?

AT: We basically like to keep up a strong presence online and be in constant communication with our fans. It just comes down to us enjoying what we do, and we love to write back to fans and hear what they have to say online.

TC: How does your MobBase mobile app fit in to this strategy? What has the response been from fans?

AT: Fans love it. Its a great tool for finding out where a show is or listening to music. Its free on iTunes and the Android Market, so pick it up!

TC: If Iration owned a coffee company, what would be the name of your special blend and most popular pastry?

AT: Our drummer does own a coffee company on the big island of Hawaii, called Kona Homestead Coffee! If the others owned one, we’d call our special blend ‘Kona Gold’ and our pastry would be the Butternut.

Iration is currently on tour around California their next dates are:

Tila Tequila Launches iPhone App Via MobBase

Tila Tequila prepares to fully dominate the digital world with the launch of her very own Miss Tila iPhone app, powered by MobBase. The official Miss Tila app will allow fans into Tila’s various social media properties including her blog, her merch store, videos, photos, twitter and music. All things Tila…on-the-go!

“Tila is a great example of an artist who is passionate about using all of the tools at her disposal to connect and engage with fans online and on their mobile devices, without having to know how to program a mobile app ,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom MobBase mobile app is an essential part of that mix, with the high value content that fuels the artist-fan connection. We are very excited to be working with Tila on her official mobile app!”

To download Tila’s official iPhone app, click here!

Get Your Music Heard With Jango Airplay

We often write about the importance of musicians having to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans.  These connections are what drive sales of the concert tickets, band merchandise and music artists need to pay the rent and put gas in the van.

While just getting your music discovered is no longer enough, it is extremely important that you get as many people to hear your music as possible. Obviously. The more people that hear your music, the more potential fans you have to convert into loyal fans. And while not every person who hears your music will like it (sorry), it’s a numbers game and maximizing exposure is critical in order to succeed.

Enter Jango Airplay. Jango Airplay gives you access to millions of active music fans that listen to their favorite artists on, a vibrant social music service that lets fans create and share custom radio stations. Your music is guaranteed to play right alongside the artists that you choose in Jango’s custom radio stations, from Jay Z to Arcade Fire to Bella Fleck. Jango Airplay plays your music to their fans, who are likely to dig it. Based on what we’ve heard from many artists, this is a very cheap and effective way for you to get your music heard!

Jango is offering Evolving Music readers a special deal, where you can set up a Jango Airplay account (if you don’t already have one) and receive 100 guaranteed spins on for FREE. Then, you can choose how much more you want to be played (packages start at as little as $10 for 250 plays) and where with basic geo-targeting. You’ll also get detailed actionable reports and data about your new fan base so that you can find out who likes you, where they live, how old they are and what other types of music they like. You got nothing to lose, so give this a try! Click here to get started.

Marketing Your MobBase iPhone App

So you’ve built an iPhone app through MobBase and it’s in iTunes. Now what? Time to market that app, baby! With hundreds of apps developed, we’ve learned a thing or two about marketing apps. Here are some best practices that we’ve learned on marketing your iPhone app (for free):
  1. Place big banners on all of your websites, including your official site, Myspace page, Facebook, etc., so that anyone who visits your websites will find out about your app. To increase conversions, be sure that your banners point directly to your app in iTunes. If you need help making a banner, let us know by emailing!
  2. Announce the launch of your app by sending out an email blast/newsletter, tweeting about it, sharing on Facebook, etc. You know your fans better than we do, so be sure to share the news wherever you normally connect with fans. If possible, be sure to include screen shots of your app, a description of what’s inside and any other relevant info that your fans would be interested in.
  3. Constantly update your app’s content and let your fans know when you’ve updated it by tweeting about it, sharing on Facebook, etc. This will give fans a great reason to keep coming back to the app and in doing so, they will be more likely to tell their friends about your app.
  4. Add exclusive music to your app that can’t be heard anywhere else. This will be huge motivation for fans to get your app.
  5. Tell your fans about your app during shows and live appearances, interviews, etc. Create pocket-size cards that promote your app, hand these cards out and have them available at your merch table. Be sure that the cards include something like “Just search [Artist Name] in the app store or go to [direct iTunes download link] to get the app!”
  6. Include your app in your online store, linking fans to iTunes for download.
  7. When setting up your app, be sure to include relevant iTunes search keywords, like your artist name, genre, and any other relevant tags that would help fans find the app in the app store.
  8. When setting up your app, be sure to write a persuasive and thorough app store description that lists all of the features and content included, and any other reasons why fans should get the app. After reading the app store description, fans should be so excited that downloading the app is a no brainer.
  9. Add your app to as many iPhone app review websites as you can and make sure that the entries are thorough and include screen shots, when possible. Most app review websites are free. Get a list of review websites and more info here.
  10. Drive awareness of your app by having fans contribute videos to it. More on this here.
  11. Create a video inviting fans to get the app and walking them through it. Embed this video on all your websites and upload it to as many video sites as possible.
  12. Share your success stories.  Let us know how you’re doing, how many fans are downloading your app, and how it’s contributing to building your fan base. We’ll promote your successes too. Just email us at

Did we miss anything? Let us know by commenting below! We’ll be updating this list, so follow us on Twitter for updates. For more tips on marketing your iPhone app, you can also check out this article. Now do it! Questions? Here’s more info on how to build iPhone apps