Tag Archive for 'The Police'

Iration Interview

Iration is a Southern Californian based band that formed in 2006 when the members attended UCSB. All coming from Hawaii, the band has created a powerful sound that fuses reggae, rock and pop. They released their “Fresh Grounds” EP in February and have been touring all year, most recently as part of the Winter Greens Tour with Rebelution. I had a chance to sit down with Iration’s bassist, Adam Taylor, and ask him about how Iration came to be, their influences, marketing strategies and their next tour.

TC: You guys are all from Hawaii but met in Isla Vista, California. How did Iration form?

AT: Iration formed while we attended UCSB. It started as a hobby and then developed into our career.

TC: Do you pull a majority of your influence from Hawaii or where you live currently? How is that influence brought out in your music?

AT: Initially from Hawaii, but these days I feel like we’re influenced by our surroundings here in Santa Barbara and while on tour. It comes out in the way we approach creating songs and the way we perform live.

TC: You released your “Fresh Grounds” EP in February and are setting out on tour. What are you looking at to accomplish with this next tour? How will this tour be different than other tours you have been on?

AT: We want to bring out all our fans as well as gain some new ones. We want to play well and give the audience a really fun and memorable experience. We’ll be playing new material off our new CD as well as two covers that are really fun to play. We’ll also be experimenting with some acoustic stuff on this tour.

TC: Who would your dream tour lineup consist of?

AT: The Police, The Beatles, Black Uhuru, and Iration!

TC: You guys have played at many colleges, especially in California. Which college town has given you the best fan response? Why did you choose to play colleges as opposed to regular venues?

AT: Calpoly in San Luis Obispo is great and so is Northern Arizona University. We play colleges because you typically get a large built-in crowd and often times students that have never heard of you get exposed to your music.

TC: What is one of the craziest things you have had happen on tour?

AT: My amp had a power overload and caught on fire on the past tour. That was pretty crazy!

TC: What is your best fan memory?

AT: Hanging out with Kelly Slater on stage!

TC: Your band’s website is set up like a blog on the homepage. Did you design it this way in order to connect more with your fans?

AT: Yes. Social networking and having a strong viral presence is really important to us and it’s a great way to connect with fans.

TC: What are some of your favorite ways to reach out to your fanbase?

AT: We like using Fantourage and Fanbridge. Fans can ask us questions and post videos and photos from the shows.

TC: Do you have an online marketing strategy in place?

AT: We basically like to keep up a strong presence online and be in constant communication with our fans. It just comes down to us enjoying what we do, and we love to write back to fans and hear what they have to say online.

TC: How does your MobBase mobile app fit in to this strategy? What has the response been from fans?

AT: Fans love it. Its a great tool for finding out where a show is or listening to music. Its free on iTunes and the Android Market, so pick it up!

TC: If Iration owned a coffee company, what would be the name of your special blend and most popular pastry?

AT: Our drummer does own a coffee company on the big island of Hawaii, called Kona Homestead Coffee! If the others owned one, we’d call our special blend ‘Kona Gold’ and our pastry would be the Butternut.

Iration is currently on tour around California their next dates are:

What I'm Hearing, Vol. 15

{for last month’s What I’m Hearing, click here}

July’s iPod update was an extremely diverse one, not just for the artists, but for the songs themselves. Taking a new tact, I made July an all mash-up month, checking out some of the ways in which DJs have started taking on the mix and match genre full-throttle. While Danger Mouse helped pioneer it with the Grey Album and AmpLive took it another step with his remixes of Radiohead’s In Rainbows, the mash-up culture is far past those now. But while there is much to be said for the style of Girl Talk where there are more layers than you can reasonably dissect in a listening, I find the club mash-ups utilizing 2 to 3 songs to be a most effective use of the genre. The best news? As all of these are off the grid, they’re all available for download, so follow the links to check the music out for yourself. July’s iPod update included 118 songs.

50 Cent vs. The 50s, DJ Doc Rok: Currently residing in Washington, D.C., DJ Doc Rok’s (djdocrok@gmail.com) work is among the strongest of all artists I heard this month. What’s more is that while he does have a collection of odd mash-ups and various artists, he also sets out to create complete albums of one to two artists. On this album, Rok focuses on all lyrics from 50 Cent songs and combines them with Golden Oldie hits from the R&B and Pop genres. The result? 50 Cent party songs with a touch of flair, moved out of the straight club motif that dominates so many of his songs and saturated with style and soul. Using songs like Dusty Springfield’s “Son of a Preacher Man,” The Four Seasons’ “Big Girls Don’t Cry,” and Booker T. and the MG’s “Green Onions,” Rok flips the 50 acapellas on their head with fantastic result. Definitely my favorite download of the month. Don’t Sleep On: “Rowdy Rowdy/It’s My Party (And I’ll Cry If I Want To),” “Like My Style/One Fine Day,” and “The Good Die Young/Little Susie.”

Best of 2007 (Mash-Up Your Bootz), Various Artists: If you’re looking for a comprehensive blog that provides a vast cross-section of the variety of mash-ups available online, check out Mash-up Your Bootz. They provide comprehensive year-end wrap-up mixes, links to other mash-up sites, and breaking news in the genre. I downloaded both their 2007 and 2008 Best of Mixes and wasn’t disappointed with either. Beck takes on Green Day, AC/DC meets 50 Cent and the Scissor Sisters, Peggy Lee and Iggy Pop collide and Peter Bjorn and John find their whistle backing both Bloc Party and Amy Winehouse. Some of the mashers on this mix include DJ Peaking, DJ Le Clown, CheekyBoy, DJ Lobsterdust, and Party Ben. Perhaps the most pleasant track is by Norwegian Recycling who put together a very simple acoustic mash-up called “How Six Songs Collide” featuring Jason Mraz, Howie Day, Five For Fighting, Angela Ammons, Boyzone, and 3 Doors Down. This one is mirrored nicely with the eerie and melancholy mash of Placebo, Kate Bush and the Pet Shop Boys called, “Love Comes Running Up That Hill Quickly.” Don’t Sleep On: “Young Folks Rehab” by DJ Topcat (Amy Winehouse’s v. Peter Bjorn and John), “Love Comes Running Up That Hill Quickly” by DJ Magnet (Pet Shop Boys v. Placebo v. Kate Bush) and “Break Through Love” by DJ Zebra (The Doors v. Led Zeppelin)

Best of 2008 (Mash-Up Your Bootz), Various Artists: The 2008 mix picks up where 2007 left off and offers an impressive array of very different artists finding their songs blended with people of opposite genres. The album kicks off with Bryan Adams going head to head with Metallica, James Brown duels The Offspring, and Rage Against the Machine gets thrown together with AC/DC, Joan Jett, Queen and Red Hot Chili Peppers. To say that these songs stretch the concept of mashable genres is an understatement. Contributors include Wax Audio, MadMixMustang, DJ Morgoth and Divide and Kreate. Best track has to come when DJ Schmolli brings the haunting guitar lilt of Chris Isaak’s “Wicked Game” and fills it with a slowed down Billy Idol singing “White Wedding.” The result is astounding. Don’t Sleep On: “Wicked Wedding” by DJ Schmolli (Chris Isaak v. Billy Idol v. HIM) “The Low Anthem” by Bass 211 (Flo Rida v. Pitbull) and “Dance Dreams” by Divide and Kreate (Eurythmics v. Lady Gaga)

Michael Jackson: With the unfortunate and untimely death of Michael Jackson last month, I decided to go back and flesh out my Jackson music collection. Sure, I had Thriller and parts of Bad, but I was still missing a large chunk of music from the Jackson 5 days as well as the tracks he did as part of The Jacksons. In all of these outings, Michael’s voice is distinct and easy to pick out, and his energy serves to carry most of the songs. So if you’re looking for some tracks you may not have heard, Don’t Sleep On: “Too Late to Change the Time,” (Jackson 5) “State of Shock,” (The Jacksons) “Another Part of Me” (Michael Jackson)

Jay-Z vs. Led Zeppelin, DJ Doc Rok: By taking the lyrics from Jay-Z’s soundtrack to American Gangster and mashing them with various Led Zeppelin songs, Doc Rok succeeds again in creating an album that can stand on its own. Darker and more subdued than the 50 Cent album, this outing utilizes Zeppelin songs like “Immigrant,” “No Quarter,” “Tangerine,” and “Kashmir.” The result is a new way to think of Jay-Z, liberated from much of the standard hip-hop and rap tracks he’s been tied to, the guitars and gritty classic Rock from Led Zeppelin provide a new canvas which comes off fresh. Don’t Sleep On: “Success/Moby Dick,” “Party Life/I’m Gonna Leave You,” “No Hook/Tangerine”

Party Vol. 25 (Mash-Up Your Bootz), Various Artists: Where the 2007 and 2008 span every genre, what you find most on this party album are mashes primarily utilizing hip-hop, dance and rock. DJ Lobsterdust brings The Police and Coldplay together while DJ BC brings together George Harrison, L’il Kim and Notorious B.I.G. The nice part of this album is that all of it is danceable and will appeal to most anyone on the dance floor. When Gloria Gaynor and Fall Out Boy meet each other at the hands of Mighty Mike, just about anything is possible. Don’t Sleep On: “Get the Day ‘n’Night Started” by Pheugoo (Pink v. Kid Cudi), “Beautiful Journey” by DJ MashUP (Journey v. Akon) and “Lady and the Usher” by Divide and Kreate (Usher v. Ladyhawke)