Monthly Archive for September, 2012

How To Build Mobile Apps With MobBase: Intel Developer Forum Keynote Demo

Last week, MobBase had the privilege of demonstrating its platform during the “Security and Services in an Age of Transparent Computing” keynote at the 2012 Intel Developer Forum in San Francisco. Led by Intel Senior Vice President Renée James, the keynote addressed HTML5 based applications and security.

MobBase co-founder Alan Khalfin showed an audience of more than 3,000 people how to build a mobile app with MobBase and how HTML5 is enabling MobBase clients to build one app the connects with fans on all smartphones and tablets.

Throw Me The Statue frontman, Scott Reitherman, then walked people through the band’s official mobile app, discussed how easy it was to build the app using MobBase, and how the app has helped the band connect with fans on-the-go. Throw Me The Statue also rocked the house with a 30 minute set to start the keynote! Check out a video of the MobBase demo above.

Mobile Marketing: A Key Part Of An Artist’s Success

With mobile devices currently accounting for 10% of web browsing, bands, artists and DJs without a mobile marketing strategy are missing out on a powerful way to interact with their most loyal fans. What’s more, based on Statista‘s projections of NetMarketShare‘s recent data on mobile web usage, web browsing on mobile devices will increase to more than 17% by the end of 2013.

The point: launching your own mobile app is a key part of succeeding in today’s new music economy. Luckily, you can build your own mobile app for free with MobBase.