Tag Archive for 'mobile marketing'

Creating One Mobile App That Works On All Devices

When we first launched MobBase a few years ago, our goal was to offer artists a cheap and easy way to create iPhone apps and connect with fans on-the-go. Well, times have changed and iOS is no longer the only game in town. With the undeniable rise of Android, Windows Phone and other mobile phones and tablets, artists now need a cross-platform mobile strategy in order to connect with all fans. The problem is, cross platform mobile app development has been time-consuming, expensive, and a general pain in the ass…until now.

In the above video, MobBase CEO, Charles Feinn, discusses how MobBase is helping artists build one mobile app that can be launched on all devices using the mobile web. MobBase mobile web apps are HTML5 based and can be built and launched for free here.

How To Build Mobile Apps With MobBase: Intel Developer Forum Keynote Demo

Last week, MobBase had the privilege of demonstrating its platform during the “Security and Services in an Age of Transparent Computing” keynote at the 2012 Intel Developer Forum in San Francisco. Led by Intel Senior Vice President Renée James, the keynote addressed HTML5 based applications and security.

MobBase co-founder Alan Khalfin showed an audience of more than 3,000 people how to build a mobile app with MobBase and how HTML5 is enabling MobBase clients to build one app the connects with fans on all smartphones and tablets.

Throw Me The Statue frontman, Scott Reitherman, then walked people through the band’s official mobile app, discussed how easy it was to build the app using MobBase, and how the app has helped the band connect with fans on-the-go. Throw Me The Statue also rocked the house with a 30 minute set to start the keynote! Check out a video of the MobBase demo above.

Mobile Marketing: A Key Part Of An Artist’s Success

With mobile devices currently accounting for 10% of web browsing, bands, artists and DJs without a mobile marketing strategy are missing out on a powerful way to interact with their most loyal fans. What’s more, based on Statista‘s projections of NetMarketShare‘s recent data on mobile web usage, web browsing on mobile devices will increase to more than 17% by the end of 2013.

The point: launching your own mobile app is a key part of succeeding in today’s new music economy. Luckily, you can build your own mobile app for free with MobBase.

Marketing Your MobBase iPhone App

So you’ve built an iPhone app through MobBase and it’s in iTunes. Now what? Time to market that app, baby! With hundreds of apps developed, we’ve learned a thing or two about marketing apps. Here are some best practices that we’ve learned on marketing your iPhone app (for free):
  1. Place big banners on all of your websites, including your official site, Myspace page, Facebook, etc., so that anyone who visits your websites will find out about your app. To increase conversions, be sure that your banners point directly to your app in iTunes. If you need help making a banner, let us know by emailing support@mobbase.com!
  2. Announce the launch of your app by sending out an email blast/newsletter, tweeting about it, sharing on Facebook, etc. You know your fans better than we do, so be sure to share the news wherever you normally connect with fans. If possible, be sure to include screen shots of your app, a description of what’s inside and any other relevant info that your fans would be interested in.
  3. Constantly update your app’s content and let your fans know when you’ve updated it by tweeting about it, sharing on Facebook, etc. This will give fans a great reason to keep coming back to the app and in doing so, they will be more likely to tell their friends about your app.
  4. Add exclusive music to your app that can’t be heard anywhere else. This will be huge motivation for fans to get your app.
  5. Tell your fans about your app during shows and live appearances, interviews, etc. Create pocket-size cards that promote your app, hand these cards out and have them available at your merch table. Be sure that the cards include something like “Just search [Artist Name] in the app store or go to [direct iTunes download link] to get the app!”
  6. Include your app in your online store, linking fans to iTunes for download.
  7. When setting up your app, be sure to include relevant iTunes search keywords, like your artist name, genre, and any other relevant tags that would help fans find the app in the app store.
  8. When setting up your app, be sure to write a persuasive and thorough app store description that lists all of the features and content included, and any other reasons why fans should get the app. After reading the app store description, fans should be so excited that downloading the app is a no brainer.
  9. Add your app to as many iPhone app review websites as you can and make sure that the entries are thorough and include screen shots, when possible. Most app review websites are free. Get a list of review websites and more info here.
  10. Drive awareness of your app by having fans contribute videos to it. More on this here.
  11. Create a video inviting fans to get the app and walking them through it. Embed this video on all your websites and upload it to as many video sites as possible.
  12. Share your success stories.  Let us know how you’re doing, how many fans are downloading your app, and how it’s contributing to building your fan base. We’ll promote your successes too. Just email us at support@mobbase.com.

Did we miss anything? Let us know by commenting below! We’ll be updating this list, so follow us on Twitter for updates. For more tips on marketing your iPhone app, you can also check out this article. Now do it! Questions? Here’s more info on how to build iPhone apps