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First Listen: Immortal Technique – The 3rd World

(Follow this link to Evolving Music’s interview with Immortal Technique.)
(Follow this link to the full album review of Immortal Technique’s “The 3rd World”.)

Following the announcement of the release date of the upcoming Immortal Technique album (June 24th), us media types were treated to a few tracks to introduce us to what could be the most anticipated independent album in years. And when I say independent, I’m not talking about a rapper on an underground label. I’m talking about a rapper who sold his CDs on the street and now refuses to sign with a label that could provide more exposure as it might infringe on his message and mission. However, with the announcement that a large amount of production for the album was completed by Jay-Z’s DJ Green Lantern, it had yet to be seen if Immortal Technique could stick to his guns amid production that on previous albums had been handled by far more independent names like Southpaw and 44 Caliber.
The press release was accompanied by a quote from “The Payback,” “I make rap about lyrics not beats and marketing.” And after listening to this track, “The 3rd World,” and “Reverse Pimpology,” there is no question that regardless of the beat behind him, Immortal Technique will not change his message or the power in his lyrics.
On the first listen, I liked the songs, but was concerned. These didn’t sound like Immortal Technique songs I had heard off the first two albums. The beats are more accessible, and even in an unmastered format, are a bit more polished than some of the more basic tracks off the two Revolutionary albums. On previous releases, while there are numerous tracks that grab musically from the first beat (“Caught in the Hustle,” “No Me Importa, “Obnoxious,” and “Harlem Streets” to name a few), one of the staples of the style is that the beats are more of a backdrop for Tech’s lyrics than anything else, and appreciation for them is derived mainly from how he sounds over them.
So when “The Payback” comes on with a vintage hook that could have come out of a Kanye song and laid back horns, the initial auditory reaction is to think the lyrics are going to follow those pop sensible lines. But when he opens in typical Tech fashion, “I want to run for President and the focal point when I’m campaignin’/is to put FEMA to work on plantation at Camp David,” it becomes clear that nothing has changed but the background, and even that difference is then altered by Tech’s forceful delivery and unmistakable style. By the end of the cut, as much as you could imagine hearing the beat on a radio station, Tech has made it completely his own, and you can’t imagine someone rapping about women, money or any of the other surface level topics popular in the genre today. The song is all the stronger for it.
The first beats of “The 3rd World,” while retaining the ragga-street melody style of tracks like “Peruvian Cocaine,” employs a thump and kick beat that’s harder and more fleshed out than Tech listeners are used to hearing. His mastery of lyrics, both in how he fuses lines and words together while never losing sight of his content, is again in full display here with lines like, “from where the bombs that they used to drop on Vietnam/Still has children born deformed 8 months before they’re born.”
When the initial reaction is to the first few measures of music, it’s easy to forget why you’re listening. So much of hip-hop today is based on listenable production that masks otherwise impotent lyrics. For a second you think you’ve stumbled into one of these before you remember that you’re listening because it’s an Immortal Technique track. And when you remember that fact, you start listening and realizing that not only is he the same rapper from the previous two albums, but he’s better because his message and delivery is truly incredible regardless of the beat he chooses. In short, these songs take an already potent lyricism and delivery and drive them home with an increased versatility derived from new musical landscapes behind them.
While Revolutionary Vol. 1 and 2 were perfect for his style and his message, they are largely an extension of each other. With these first three tracks from The 3rd World, Tech demonstrates an ability to adapt over any beat, and when he spits that he “makes rap about lyrics not beats and marketing,” the idea behind the new album and his collaboration with Green Lantern becomes more clear. He doesn’t care what he raps over, as long as his words are heard, and he doesn’t care who sells his album because he knows it will get out there if his message remains strong. While on a first listen these songs might shock Immortal Technique fans, the second and third listen reveal lyrics that are just as potent as the previous releases, packaged in beats that will change the way you listen to him. The elements of government conspiracy, poverty and disrespect to the major labels all show flashes here, and any concern that Tech would get soft in his lyrics or his delivery is washed away instantly.
With production coming from Green Lantern, Southpaw and Buckwild, and every indication that Immortal Technique’s strength as a lyricist and ideas as a revolutionary have not waned in the years since Revolutionary Vol. 2, I can tell you already that these three tracks make an excellent starting point for what is shaping up to be a forceful album. June 24th, Viper records, Immortal Technique, The 3rd World. Just to be fair, I’ve also heard bits of the tracks “Mistakes,” “Death March,” “Lick Shots,” and “Golpe de Estado,” but I’m not going to ruin the entire anticipation for the album here!

For a review of the full album, click here.

Immortal Technique: The 3rd World Release Date

3rd World Art
{Editor’s Note: I’ve now heard three tracks off this album. You can check out my review of those here.}
{Editor’s Note 2: I’ve now heard the entire album, and the entire review can be found here.}
(Click here for Evolving Music’s exclusive interview with Immortal Technique)
It’s been the talk over here for a few months, but we’ve finally been treated to actual factual information concerning the upcoming Immortal Technique release The 3rd World. Revolutionary Vol. 2, Tech’s 2nd album, has been in circulation for 5 years now without a follow-up, and the buzz for his next album indicated that it would be something along the lines of a mix-tape format with tracks produced by Jay-Z’s DJ Green Lantern. Apparently though, fans waiting for something thrown together along the mix-tape lines will have to readjust their expectations in light of what has become a fully fledged concept studio album by the two intent on examining the underground hip-hop scene battling the major studio labels in the analogy of 3rd World countries against the economic powerhouses. I’m also fairly certain that we’ll be hearing a continuation of the other political ideals Tech is known for throughout the album.

I say this is a concept of marketing and lyrical attack that MixMatchMusic and us folks over here at Evolving Music can get behind. Long known for his revolutionary ideals and viciously direct lyrics, Immortal Technique has been a symbol of the growing war being waged on record distribution lines by major corporations and independent artists. He has remained fiercely independent in order to protect the integrity of his message from being tampered with by commercial interests. The result has been two full studio albums that examine poverty, economic and racial disparity, the various US “wars” on terrorism and drugs, and scathing attacks on the current state of our political system. With the war for the music consumer and methods of distribution heating up in the past 8 months with the media permeating success of Radiohead’s In Rainbows and Nine Inch Nails’ Ghosts I-IV, a statement of underground strength on the level Immortal Technique is capable of is one that should be watched with interest.

Furthermore, the press release leads me to believe that there will be no attempt to tone down his message or alter his ideals here. Immortal Technique remains one of the most ideologically grounded rappers in the business, and with the premiere backing of Green Lantern, this album is sure to keep your head nodding. Here’s the track listing, straight from the publicity in Tech’s camp. Be on the lookout for an Immortal Technique interview in the next week here on Evolving Music and listen for the album to drop on June 24th.

1. Death March (featuring Dj Green Lantern)
2. That’s What It Is
3. Golpe De Estado (featuring Veneno & Temperamento)
4. Harlem Renaissance
5. Lick Shots (featuring Chino XL, Crooked I)
6. Interlude
7. The 3rd World
8. Hollywood Driveby (featuring Psycho Realm & Street Platoon)
9. Watchout (RMX)
10. Reverse Pimpology (featuring Mojo)
11. Open Your Eyes
12. The Payback (featuring Diabolic & RasKass)
13. Adios Uncle Tom-Skit
14. Stronghold Grip (featuring Poison Pen & Swave Sevah)
15. Mistakes
16. Out on Parole
17. Crimes of the Heart (featuring Maya Azucena)
***Bonus track (R.O.T.C. featuring J.Arch & Da Circle)

Putting Emerald City on the Map

Blue ScholarsThere’s garbage floating around out there. It’s in the bottled water, and people keep drinking it. Every once in a while, I understand a sip, but the massive thirst for this garbage water is becoming unbearable. Of course, it’s easy to become addicted to a certain type of water when you really don’t know any better, or perhaps don’t want any better. And when all the brands of water taste the same, what does it matter what bottle you drink from? And why wouldn’t you buy it?

Well, the bottled water companies here are the record labels and radio stations, obsessed with putting out a consistent product that keeps the masses drinking. In the process, musicians and artists are funneled into a series of water bottles, the shapes and sizes of which can vary, but the general taste of which remains the same. So, left with not much other choice, you keep flipping on the radio and drinking Pop. I don’t blame you…like I said, I take a sip sometimes too, it’s what we’ve been raised on, like fluoridated water, but it’s easy to forget that you can bypass the bottled water and get to the source sometimes.

Let’s be honest people, when a show like American Idol draws 30 million viewers a week in order to crown the next great radio star from a host of characters that couldn’t even launch the idea of a musical career without a free-for-all reality program catering to the masses, we have a problem as a music listening population. I’ve got an idea…let’s let everyone in the world, regardless of talent or skill, compete by singing copies of Pop radio songs, and the person who is the least offensive and most popular to the people that watch this show and listen to Pop 100 on the radio can launch a recording career, make more bad pop songs and sell records.

When I put it that way, doesn’t it insult your musical intelligence? Doesn’t it offend you that 90% of the music you hear out there all sounds the same and is mass market pumped to you through the iTunes collective? If it doesn’t, you can stop reading here and go back to sleep…MixMatch is about changing the way music is made and the way it sounds, not sitting idly by and buying the new “Single of the Day.” I’ve heard people say that they watch the show, but wouldn’t buy the album. This is like saying you don’t support the steps taken by our government to secure cheap oil while complaining about how much it costs to fill up your 2 miles to the gallon SUV. You might not be directly responsible for the problem, but you’re contributing to the means that lead to the end. We’re still overseas and you’ll still be hearing that artist on the radio for the next two months. So who shows more intelligence? The viewers that promote this kind of annual activity by spending their time and money on it, or the media moguls who have realized that no matter how many times you repackage the same thing, the majority of Americans raised on the radio are going to buy and buy and buy. And yet every season, new contestants arrive, millions tune in, and record companies make massive amounts of money funneling us a “new ” version of radio music we’ve heard 50,000 times in the past 10 years. But I digress…the point was Emerald City.

Because some of the most authentic and creative sources are so forgettable, we have to keep spreading the word and reminding ourselves that there are other drinking options out there. One of the premier out of bottle drinking experiences now and for the last 15 years has been the consistently overlooked, under-appreciated and sparsely marketed underground hip-hop scene. Sure, CDs and mp3s still float around, and there’s some consistent word of mouth when an underground artist rises to the surface, but all too often, incredible DJs and MCs stay underground, sometimes leaving us with less than we deserve.  For instance, one of the artists right now that exemplifies the fight against the mainstream record label, the need to speak honestly about the state of politics, the media and the record industry is Immortal Technique.  And yet, because labels are trying to tone down his message, he stays off them, and remains underground.

And you deserve the underground of Seattle. Yes. I said Seattle. The City of Rain isn’t just for Starbucks (scary stuff people) addicts, Seahawk fans, or long-haired flannel wearing musicians with the urge to turn their brains into a Jackson Pollack painting anymore. The indie (not grunge, indie) scene is pulsing with new musicians interested in turning the surroundings into a musical tapestry of depression AND hope. I thought a band like Throw Me the Statue showcased Seattle music at its best. Hip-Hop? You can find that in the Bay Area, LA, various havens on the East Coast. But not Seattle, not since Sir Mix-A-Lot or outside of the Lifesavas anyway. Or so I thought. Always exposed to new things through the IndieFeed Hip-Hop collective, I was recently turned onto Blue Scholars, an underground twosome from the Northwest with two albums for you to sink your ears into.

As with most prolific and worthwhile underground artists, the personal stories of the artists play an enormous role in the music they make, and the Blue Scholars, a play on blue collar, let their history and surroundings saturate every beat and line of their two cds, the 2004 release Blue Scholars and this year’s Bayani. They’re the answer to that question you have long contemplated but maybe never thought to ask…What do you get when you mix a Filipino rapper and an “Iranian American jazz-trained pianist” turned DJ? The result is a large spectrum of beats ranging from melancholy drifters to jazzy car cruisers, and lyrics examining the social, economic, and political systems in existence here in the United States. But when not tackling the socioeconomic divide, they still have the time and the skill to put together laid back summer day tracks that you can imagine coming out of stereos in the streets or from passing car windows.

What’s interesting in discovering these two albums at the same time, produced three years apart, is noting some of the similarities while also being able to see how far the group has come in their personal and musical mission. On Blue Scholars, the group sounds like your fundamental backpack crew. The delivery of the lyrics is laid back and easy to follow without sacrificing complexity of subject matter or rhyme scheme. Even on the songs with less of a message to send carry a sense of urgency to be heard. The beats are of a lower production value, giving it the basement studio sound, but still contain musical hooks and phrases that you can’t stop listening to. In short, it’s your typical stellar yet underfunded debut album from an underground hip-hop group. The subject matter tackles their origins as a group, their personal connections to the working class and life for a Seattle transplant.

Bayani, on the other hand, shows what three years can do to the growth and development of a musical sound. They come out sounding more secure, more focused and more intent on being heard. If Blue Scholars is a whisper from the basement, Bayani is a shout from the rooftops. Some of the more typical hip-hop beats of the first album are abandoned here for more complicated beats incorporating jazz and world sounds. The beats by Sabzi here are of a much higher quality, creating a more perfect tapestry for Geographic’s tightened and more lyrically calculated flow. You see glimpses of what he’s capable of as a lyricist on the first album, but the second album shows off just how talented he is in mixing potent wordplay, social observations and governmental condemnations into complicated phrases that roll off his tongue.

Bayani also refuses to let its political message be ignored. While Blue Scholars carries some references to the war and bits and pieces speaking against our current government (which really hasn’t changed much since the album’s release), Bayani is infused with an anti-war, anti-establishment message that makes some sort of appearance in every song, most notably “Back Home” which tackles the need to bring American troops back from Iraq and “50 Thousand Strong” which looks at the riots and subsequent police action at the WTO meetings in 1999. At the same time, they don’t forget the need for tracks that you can sit back to, which they fill with “Ordinary Guys” and the homage song to their hometown, “North By Northwest.”

So if you’re looking for some solid underground hip-hop from an unusual geographic location, look no further. It’s only fitting that an MC named Geographic could help make the traditional locations of genres irrelevant. Remember, when we change the way music is produced and recorded, we can change how it is distributed, where it comes from, how it becomes profitable, and who takes home that profit. So put the water bottles down good friends, go find that fresh water and take a sip…if it’s slightly strange at first, don’t be alarmed, give it time…we’ve been drinking garbage for so long.