Tag Archive for 'Hella Sound'

Hella Sound: The Right Music Can Help You Run Faster

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This is for all you runners out there. You know how listening to music while you’re zipping through busy city streets or navigating that woodsy trail somehow just makes it easier? Of course, running in the woods and listening to the sounds of nature is a beautiful zen-like thing. However, I’m guessing that most of us fall into the category of those who are motivated by music.

That dance music in the gym probably helps you push it a little harder (at least when showing off for the hottie across the room isn’t enough.) Running though, especially long distance running, is a different ball game – a mind game, really. When you are fatigued and aching but still want to squeeze out another 5 miles, your internal monologue can seriously benefit from a soundtrack.

A new company called Hella Sound posits that “the right music can help you run faster.” A fairly logical assumption, to be sure. But, what constitutes the right music? One might think that something upbeat and with a good beat is best. Or is it just about which music speaks to you personally? Hella Sound thinks that the best running music is synced to your pace and designed to burn calories.

Apparently, the right music is an “ergogenic aid—an external influence that positively affects your physiological performance”. There are scientific studies and stuff. Some of those studies have made it very clear that tempo is one of the most important important factors, with 120-140 bpm being ideal for running. Similar to the average person’s heart rate while exercising.

To address this need, Hella Sound is creating customized running songs. Whereas mass market songs are usually around 3 minutes in length and between 86 – 120 bpm, these songs are 30 minutes in length and match your stride (between 135-175 spm for the average person.) Check out what’s currently available and see if any of it works for you. Or join their mailing list for updates. Their blog has lots of goodies for anyone interested in running, music, or the intersection of the two.

Pretty awesome. Or as Ryan Kruder puts it, “If the shuffle mix on your iPod were a weekend jogger, Hellasound is Kenyan. It’s that awesome.”