Greg Rollett of Gen-Y Rock Stars and Label 2.0 chats with MobBase’s CFO and Director of Business Development, Alan Khalfin, about how you can create your own iPhone app, engage the modern music fan, and build excitement around your iPhone app to drive awareness and installs.
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Tunecore. This gem of a company is quite frankly the only solution that DIY musicians will ever need for digital music (and video) distribution. Two of the most obvious reasons why: 1) Get 100% of the royalties and 2) Keep all your rights.
Not only is Tunecore the largest distributer in the world, touting artists like Nine Inch Nails, Jay-Z, Joan Jett, Aretha Franklin, and Public Enemy, but they are also the preferred partner for many of the top digital stores due to their speed, reliability, and low costs.
For artists there is no better deal because they keep every penny from every sale of their songs. And Tunecore sales are up in the neighborhood of $45 million so far. Now, that’s a lot of pennies.
On top of that, the process couldn’t be easier. Instead of submitting music to a ton of different places, Tunecore does all the work for you. They push your music to iTunes, AmazonMP3, eMusic, Rhapsody, Napster, Aimee Street, and others, give you access to Access to Interscope, Island Def Jam, Republic, Motown Records, and can even make your song available to buy and play on Rock Band. You also get physical on-demand distribution on Amazon, get paid for your streams on MySpace, and get a streaming music player with your music for your webpage. Merry freakin’ Christmas, people! If you ask nicely, they might come over and tuck you into bed at night too.
Ok, maybe they won’t show up at your door, but you can definitely always reach them. In addition to 24/7 access to your account (where you can add or remove stores, review iTunes sales trending reports, withdraw your money, view or download your accounting, create a streaming media player or get an iTunes store link on your artist page), there are also dedicated Artist Support Reps there to hold your hand throughout the process. Then again, Tunecore was founded on the philosophy of never taking advantage of an artist, so that shouldn’t be surprising. Their motto is “Sell Your Music, Not Your Soul.”
Tunecore should also be your new best friend because they’ve got friends in high places. Like, thanks to their partnership with Universal Music Group, they can help artists get their music licensed for TV, movies, and video games. Try doing that on your own. It’ll be tough. They’re also in cahoots with the folks at Guitar Center and House of Blues, which could bode well for your future.
As if all that weren’t enough, Tunecore also insists on hooking you up with freebies like free digital cover art, free CD artwork (for Amazon’s Disc on Demand store), free streaming music widgets, and even free bar codes, UPCs and TuneCore song identifiers (TCSI).
You’re probably wondering what the catch is by now. It all seems too good to be true, doesn’t it? They must charge like a zillion dollars, right? Nope. For $9.99, you can push your single to all 19 stores. And for $46.99 you can push your album (unlimited songs) to all 19 stores. Holy crapola that’s cheap. Another option – for the picky among you – is the “a la carte” album option that, for $59.58, let’s you select your songs and select your stores. By the way, signing up is free.
Another cool feature is the custom widget. Add your songs, band photo, tour dates, streams from Twitter, Flickr, and YouTube. Be strategic and put the widget on your blog, website, Facebook, MySpace or wherever so that your fans can buy your music, see your videos, become a fan, and most importantly share your goodies with their friends.
If you do well with Tunecore, they will even grant you some super exclusive opportunities. For example: Sell 100 songs on iTunes within 30 days and get guaranteed gigs at The Roxy in LA or at Le Poisson Rouge in NYC. Or if you become a Tunecore Top 10 best seller, you can get your CD in over 200 Guitar Center stores next to U2, Jimi Hendrix, and other greats, plus guaranteed in-store music play. Not. Too. Shabby. They’ve always got crazy deals and promotions going. Check out the current ones.
So what are you waiting for? Don’t just make your hot sister stand there and sell your CDs at your next local show. And don’t be that creep following rockstars around LA hoping to slip one of them a demo. Just go to Tunecore, for Pete’s sake. They’ll welcome you with open arms and propel you and your music to a level you couldn’t reach on your own. Sign up for Tunecore today!
Tom Freeman, a Bay Area rap and hip-hop producer and artist known as Freematik, decided to make some music on the road – using only his iPhone. What started out as a fun side project turned into an entire album full of psychedelic hip-hop and electronic music. This concept album is the first of its kind.
According to Freematik, “iMatik is a fresh DJ mixtape full of phat beats, DJ scratching, live synths and all types of crazy sounds, made using only an iPhone. Everything was made using apps available from the iTunes app store, such as Beatmaker, iDrum, Flare, Jasuto, etc. The parts were programmed over the course of a few months, in places including hotels, motels, the beach, bars, and anywhere else you would bring a phone.
Freematik works with underground rap artists primarily and his influence can be heard on a number of their mixtapes as well as in local bars and clubs. He produces his own albums as well. Like his style? Like him on Facebook. And follow him on Twitter.
In their review of iMatik, Big Beef and Beer says the album “is filled with ethereal and ambient tones over strong synthetic beats with lots of vocal samples… [which] are interesting, cool, and sometimes funny.” Samples include lines like “fuck you, donuts are awesome!” They go on to point out that iMatik is more of a proof of concept album than anything. Though Freematik is the first to have gone down this path, surely others will follow.
After weeks of careful deliberation, dredg has selected the winners of the remix contest they ran with MixMatchMusic. Back in February, dredg asked fans to remix “Gathering Pebbles” and gave them two months to get busy. Out of 39 amazing submissions, dredg has picked Albino 9 as the Grand Prize winner! The remix featured a masterful layering of big beat drums cut up and mixed with synths to give the song a great industrial electronic edge. In addition to getting a bunch of cool dredg schwag, Albino 9’s remix will be officially released by dredg on iTunes and Albino 9 will be granted a royalty percentage.
Dredg also selected two runner up winners — Al the Pal, for his “SlowMo” remix, and Syte for his drum and bass rework of the song. They will both receive a bundle package that includes a signed The Pariah, The Parrot, The Delusion CD, a t-shirt and a pair of tickets to a dredg show of their choice. Thank you to everyone that participated and congrats to the winners!!
Listen to the winning remixes:
Listen to all the remixes submitted:
As the music industry continues to evolve, artists are presented with more and more great options for marketing and distributing their music online and through mobile devices. This abundance of choice has left many artists, managers and labels confused as to how to navigate these digital waters, and use digital tools together with classic strategies (like playing shows and selling merch) to succeed. Direct-to-fan campaigns are a big part of the new model, but before you can effectively engage in these strategies, you need to have a core group of fans that you can actually market to. It’s the classic get 1000 true fans and you will succeed concept, and while you don’t need 1000 fans right away, you do need at least a small group of loyal fans before direct-to-fan activities become viable.
Enter the Niche Music System. Created by Hagop Tchaparian, the Niche Music System is a strategy designed to help you succeed in the music business through the leveraging of music niches. The idea is to carve a small, local niche for your music in order build initial traction and then promote and rise up through that niche to grow and widen your reach. The logic behind this is that for every niche, there is already an existing audience that is pre-exposed to the sound of that niche. So while you may need to tweak your sound to fit into a specific niche, the Niche Music System provides you with a much easier way to build an initial following.
Hagop initially created the system to mirror the processes his own band (Symposium) went through to gain attention, build a core following, play for more people and make more money. Subsequently, he helped implement a similar system in his work with English electronic artist Hot Chip (pictured below) to help them build early traction, rise through their niche and ultimately get signed by DFA/EMI.
The Niche Music System has now been turned into a 12 week video/audio/PDF course designed to help you get people to care about your music and come out of obscurity. For a great intro to the course, you should take the time to check out the video below. While the course is normally $47/month (for three months), because you are an Evolving Music reader, you can get it for $27/month! To sign up and receive the discount, click here.
