Tag Archive for 'CD Baby'

Tools for Musicians Spotlight: Cartfly

Hey musicians, have something to sell? You know, like… an album? Enter Cartfly. Cartfly lets you set up a store widget to sell your product (jewelery, music, art etc). It is painfully simple, almost free, and you can post it in all those special places.

Capitalizing on the ubiquity of social networks, Cartfly is enabling retailers “… to establish a point of presence right inside profile pages and other sites” according to cofounder Joshua Manley. Even if you’ve got your songs on iTunes, CD Baby and wherever else, one more potential revenue stream can’t hurt, right? Slap it on your Facebook and show the world your goods! Oh, and the widget uses Flex, which gets the RIA (Rich Internet Applications) junkies all excited. Want to know more? Follow them on Twitter.

Brad Sucks Does Not Suck

Self-proclaimed “one man band with no fans”, Brad Sucks (Brad Turcotte) is one of the pioneers of “open source music” and the Free Culture Movement. By waiving all the rights to his songs and giving fans access to the source of his songs for remixes, Brad has not only built a huge following, but his songs have been licensed for commercials and many of his fans choose to pay for his music.

This serves to further reinforce the school of thought which maintains that giving fans access to free music (whether for listening or download) actually results in increased sales in the end (of CDs, digital music, concert tickets, merchandise etc.)

Here is one of my favorite Brad Sucks songs (in a fan-made music video done as a film project and editing test):

Carefully, Correctfully Wrong has an interesting way of describing Brad’s sound: “…a smooth mix of indie rock and electro, mixed with sardonic lyrics and pounding disco beats. It’s what the Scissor Sisters would sound like if they weren’t trying to be the Bee Gees.”

Brad Sucks is a great example of a DIY musician who has taken full advantage of the tools available to artists online. Other than his official site, you can find him on MySpace, CD Baby, ccMixter, Last.fm, Magnatune, iLike, Sellaband, Jamendo, MOG and Twitter to name a few. Not only does Brad Sucks encourage remixing of his songs, he invites fans to submit their remixes so he can post them on the site.

I love the simplicity of his site and the plethora of options he offers his fans for how to enjoy his music. On the home page you can view the progress of his next album, view his upcoming gigs (you can also “demand” to see him live…), buy the album there (or Amazon, iTunes, CD Baby etc). On the music page, you can listen to songs, download them for free, buy them on a number of sites, or make a donation etc.

Also. Is it just me or is this guy a freaking marketing genius? With a self-deprecating artist name like “Brad Sucks” and an equally likable album name, “I Don’t Know What I’m Doing”, and the simple almost child-like branding style, he gets your attention immediately and is not easily forgotten.

Brad Sucks genuinely understands the power of encouraging direct artist-fan interaction by giving his listeners what they want, when they want it, and how they want it. And by letting them have a voice.

And he definitely does not suck.

Where to Sell Your Music Online

As I’ve been watching the big record labels crumble and the music industry evolve, I’ve become more and more intrigued by the ease with which independent musicians (and big name artists like Radiohead and NIN) are taking matters into their own hands. Record music without the use of a professional studio? Easy. Promote your work on social networking and music discovery sites? No problem. The next question in my mind is: what are the best places to sell your music online? Thus, I’ve compiled a list of sites to do just that. I’m sure it is by no means complete, so feel free to let me know who I’ve missed. In no particular order:

CD Baby – I first heard of CD Baby years ago when my childhood friend and accomplished musician, Mike Stocksdale, let his friends know that his album was available for purchase through them. The “little online record store that sells albums by independent musicians” has been around for a decade and, according to New Music Ideas, has become “one of the biggest digital distributors on the planet.” As you can see on their about page, artists make $6-$12 per album and get paid weekly.

Amie Street – If you weren’t already familiar with Amie Street, you may have seen them mentioned in conjunction with the Eliot Spitzer scandal. Ashley Alexandra Dupré not only posted a few of her songs on her MySpace, but also adroitly thought to post them on Amie Street where “all songs start free and rise in price the more they are purchased.” Predictably, a bunch of people – being the victims of morbid curiosity that we silly humans are – bought the songs, which subsequently rose to the $.98 max. The company gives 70% of song sales back to the artists.

MixPal – Though I only recently discovered (and briefly blogged about) this service, it’s probably one of my favorites. The idea of being able to set your own price, keep most of the proceeds, be paid immediately though PayPal, and even place a MixLink on any other website makes their approach a very attractive one.

BlastMyMusic – Another site that is all about fans supporting the artists directly, BlastMyMusic lets you buy singles OR albums on the artist’s profile on the site or through the “Music Blaster” on the artist’s website(s). Yes, the Music Blaster is also a facebook app – one where “fans can earn 5% for each song they sell and at the same time help gain further exposure for their favorite bands” to boot! Though artists only get 65% of the profit using BlastMyMusic, the widgetized aspect is pretty sweet.

Stage.FM – Formerly known as Audiri and based on the old mp3.com model, Stage.FM allows you to search for music using a tag cloud and tends to emphasize free music. In a great concise review of the site, New Music Ideas notes that while still a bit buggy, the site is great because: “Stage.FM lets artists sell tracks through the site and keep 100% of the sale price. Artists can set the price for each track, from $0.20 to $1.60, or let visitors download it for free. Money from sales is transferred to the artist’s PayPal account every month. And the Stage.FM music player widget lets artists sell their tracks from their own domain and social networks too.” I also like the “find bands near you” feature.

There are far too many services out there to make a comprehensive list, but if your favorite is not listed above, feel free to leave a comment and name your preferred service – with a link to your profile of course!

Also, stay tuned for some revolutionary new ways to sell your music online (piecemeal, for example) through MixMatchMusic, coming soon to a computer near you.