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IRIS Announces Partnership With MobBase To Create iPhone Apps For Indie Labels & Artists

We’re happy to announce that IRIS Distribution, the digital music distribution and marketing company that represents many of the world’s leading independent record labels, has partnered with MobBase to provide affordable and cutting-edge iPhone applications to its labels and their artists. MobBase is the new service that makes it easy for musicians and record labels to create an iPhone app.

“IRIS is always looking for new ways to help our labels get music in the hands of fans, and to enable artists to build audiences and careers,” said Bryn Boughton, chief marketing officer. “Mobile applications are quickly becoming a ‘must have’ part of the label and musician tool kit, and MobBase provides one of the best, fastest and most inexpensive ways for our labels to create a custom iPhone application.”

MobBase, a service of MixMatchMusic, is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices.

“IRIS presents labels and their artists with a fantastic array of tools and services to help them connect with fans,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom MobBase iPhone app is a perfect complement to these tools and services – it will help labels promote their acts and help artists engage fans and ultimately, get their music heard and tickets to their shows sold.”

Mobile music marketing
MobBase gives artists a mobile, interactive fan club, storefront, merchandise table, and more.  The MobBase application is highly customizable, so artists can pick and choose the content they offer to fans and also the way that content is presented.

A custom iPhone app for as little as 50 cents a day
MobBase is priced to be accessible to any artist. It costs just $20 to get going and many artists will never pay more than $15 a month to deliver music, photos, videos, tweets, info about gigs, merch and more to hundreds of fans.

About IRIS Distribution
Founded in 2003, IRIS is the only remaining independent digital distribution company in the US. The company operates a wholly owned branded entertainment and music marketing agency, BlinkerActive.  IRIS boasts a strong roster of leading independent labels from all genres and distributes to over 450 digital outlets in 85 territories around the world.  Distribution and marketing clients include Ninja Tune, kranky, K Records, Palmetto, Scion A/V, CMH, BYO, Surfdog, Chemikal Underground, Metropolis, EMI, Projekt and more. The company is based in San Francisco and New York City.

Camp Bisco Remix Contest: Remix Bassnectar, Disco Biscuits, King Britt or Black Seeds & Perform At Camp Bisco 9!


If you have the skills to DJ for raging masses of party people alongside some of the biggest and best electronic acts, this opportunity is for you! URB and MixMatchMusic have teamed up with Camp Bisco 9 for the second annual Camp Bisco Remix Contest. This year will feature four different artists and songs to remix. The contest starts May 19th with tracks from event hosts The Disco Biscuits, “whomp” godfather Bassnectar, electronica pioneer King Britt and New Zealand soul reggae stars The Black Seeds. One grand-prize winner will be awarded a one-hour set on the stage of this year’s Camp Bisco!

The Songs
Cozza Frenzy (Original) by Bassnectar
The Black Seeds – Slingshot
King Britt – The Intricate Beauty (feat Ryat)
Disco Biscuits – “On Time”

How to participate?
1) Choose a song to remix, and open up that Remix Wizard widget.
2) Download song stems, its free and easy!
3) Create your remix using the stems and any additional music or beats that either you have created or have a creative commons license for. You can also make your mix online by clicking on the MixMaker button of the widget.
4) Upload an MP3 of your remix via the same widget you used to download the stems. Enter as many Camp Bisco remixes as you like!
5) Share the track with your friends and ask them to comment, rate, playlist your mix and share it with their friends on twitter, Facebook, MySpace, and their blogs, etc.
6) Once you have finished and uploaded your remix, Judges from Camp Bisco and URB.com will select a winner for each track and one grand-prize winner!
7) Contest ends June 21, 2010. Winners will be notified by June 28, 2010.

Visit the Camp Disco Remix Contest page on URB to start working on your remixes today!

Prizing
Each remix will have one winner. Each of those winners will go on to compete for the Grand Prize. The winning remix of each track will receive a prize pack of CDs from each of the remix artists and two tickets to the festival. One grand prize winner will also receive 2 passes to the festival with Artist credentials, a custom MobBase iPhone app and lifetime subscription from MixMatchMusic, $200 for travel expenses and a hotel room along with the chance of a lifetime — a one-hour set in front of thousands of festival goers at Camp Bisco 9!

Camp Bisco Announces Partnership with MixMatchMusic
A new addition to the Camp Bisco remix contest team for this year is the Remix Wizard, provided by MixMatchMusic, which includes easy-to-use web-based remixing tools for beginners. “Involving fans in the creative process through remixing is one of the best ways to make the artist – fan connection stronger,” said Charles Feinn, CEO and co-founder of MixMatchMusic. “And, it’s exciting and also humbling to know that we’re playing a part in making those connections happen.” MixMatchMusic’s popular and versatile iPhone app builder MobBase will be used for the first ever Camp Bisco iPhone app.

About Camp Bisco
The 9th annual Camp Bisco festival will take place once again at the picturesque Indian Lookout Country Club in Mariaville, New York outside New York City from July 16 to 18, 2010. The event features three nights of the Disco Biscuits and over forty other acts. Headliners include The Disco Biscuits, Thievery Corporation, LCD Soundsystem and Ween.  For complete, up-to-date information about Camp Bisco 9 click here. To start remixing, click here.

MobBase Doubles Number Of Apps In Just One Month With 100+ iPhone Apps Released


MobBase is again proving the market for iPhone applications that connect musicians with fans, more than doubling the number of apps released in just the past month. MobBase is the new service that makes it easy for musicians and music companies to create, launch and manage their own, custom iPhone applications.

“The MobBase adoption curve is getting steep, fast,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “It took about 90 days to launch the first 50 apps and just 30 days to get to 107. It’s more clear with every day that artists are adopting mobile apps to help build their careers, and that they choose MobBase as the fast, easy and inexpensive way to get their own app.”

MobBase is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices. MobBase apps are priced for starving artists and also artists who remember what it is like to starve, with many artists paying as little as $0.50 a day for their own custom iPhone app.

Prominent artists including Pepper and Everclear are among the bands that have built and launched their own MobBase apps. Feinn said growth is also coming from long tail artists, such as Tribal Seeds, Cash Lewis, NatStar the King, Radagun, Supreme The Eloheem, and indie label, Let It Burn Records. The MobBase platform has also been used to create the official iPhone app for Showtime’s Nurse Jackie soundtrack.

MobBase is a great solution for established acts,” Feinn said. “It’s also a fantastic solution for artists with small but devoted followings who are making music for the love of music. The extremely low price, the super ease of use and the ability to customize it to reflect your own look and feel makes it perfect for artists in the long tail.”

Music distribution powerhouse, IODA, and indie labels including Silverback Music/Controlled Substance Sound Labs, SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Town Thizzness, Red Bull Records, Sargent House, and 429 Records are offering MobBase apps and promoting MobBase to their artists.

Feinn said there have been more than 60,000 installs of MobBase apps by fans.

MobBase Gains Traction with 50+ iPhone Apps

Some great news straight from the MixMatchMusic garage (aka HQ)! MobBase is proving the market for iPhone applications that connect musicians with their fans, with more than 50 applications launched since the service debuted this past November.  MobBase is the new service that makes it easy for musicians and music companies to create, launch and manage their own, custom iPhone applications.

“The Pepper iPhone app is helping us stay to connected with our fans 24/7 and the connection has been amazing,” said Bret Bollinger, a founder of Hawaii’s premier rock band. “We’ve seen a huge influx of new fans and have been able to reconnect with long time fans through our app’s integration with Facebook, MySpace, Twitter and many other sites since its launch.”

Pepper fans have installed the band’s MobBase iPhone app more than 25,000 times since the start of 2010, and have streamed Pepper’s music more than 500,000 times through the app. The Pepper app was featured in iTunes’ “What’s Hot” section in mid-January.

“For Pepper it starts with great music.  They are also a great example of a band using all of the tools at their disposal to connect and engage with fans online and on their mobile devices,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom iPhone app is an important part of that mix, and key to the equation that results in engaged fans buying more concert tickets, band merchandise and music.”

MobBase is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices.

Bands like Everclear, RX Bandits, Rebelution, the Jacka, and Jump Smokers are finding it easy to create their own custom iPhone apps, and easy to add, manage and update content in real time through the MobBase dashboard.

IODA, one of the world’s leading digital distribution companies, is promoting MobBase as its premier solution for iPhone applications.

“We have had a great response thus far from our clients to MobBase’s iPhone apps,” said Adam Rabinovitz, vice president of marketing at IODA. “Mobbases’s web interface enables real time updating which is great for touring artists and busy, on-the-go label managers. We’ve also been testing the product ourselves with the IODA Promonet app and have been very pleased with the results.”

Additionally, indie labels Silverback Music/Controlled Substance Sound Labs, SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Town Thizzness, Red Bull Records, Sargent House, and 429 Records are also offering MobBase apps and are promoting it to their artists.

MobBase is priced for starving artists and also artists who remember what it was like to starve, with many artists paying as little as $0.50 a day for their own app. So, start building your app today! Or contact us to learn more about how to build mobile apps.

Send MixMatchMusic to SXSW!

sxsw2010

Fan of .Evolving Music. and/or MixMatchMusic? Show your support and help us send some of our folks to SXSW next year by voting for our panel topics!

SXSW is a conference, a festival, a networking event, and much much more that has become a premier destination for music professionals around the world. Now in its 24th year, SXSW boasts 80+ stages, and 2,000+ acts. In addition to the amazing music that gets shared and discovered here, the panels give industry thought leaders a forum to introduce brave new ideas and technologies to a hungry and influential audience. MixMatchMusic has found itself in a unique position in this new musical landscape and we would relish the opportunity to share some of our ideas with this crowd.

You can help by voting for our two panel topics below. Simply create an account and then vote (and comment).

Topic #1

Remix: A New Model for Engaging Fans

Today, there are millions of recording artists competing for the attention of the 190 million music fans who demand a deep and personal experience with their favorite artists online. Remixing gained legions of fans when pioneered by NIN and Radiohead. However, many artists have been shut out from engaging fans with remixes by the complexity and expense of the technology. This panel will explore a range of new engagement tools that promise high levels of connection and are accessible and affordable by the DIY musician.

MixMatchMusic’s CFO and Director of A&R Alan Khalfin can discuss how bringing fans directly into the music making process through remix promotions can be highly engaging and convert casual fans into loyal fans. He will also comment on how artists can distribute their stems, in addition to their songs, to increase their revenue. A team of panelists can also engage in a lively discussion around the intersection of music, technology and social media and the tools musicians want and need to collaborate with their fans to bring them into the creative process. The panelists could also discuss how crowd-sourced remix promotions can create a musical conversation between an artist and his fans, and can ultimately affect how music is written and experienced.

Topic #2

How to Develop Artist/Fan Connection

It’s no secret that the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are growing irrelevant and as a result, millions of musicians are increasingly on their own, without labels, record stores or radio to help them. The artist’s challenge is now to convert casual fans into loyal fans, and loyal fans into paying customers. Compounding the challenge is the changed fan: modern music fans are acclimated to the read/write web and the social interaction that comes with it, and are looking for the same experience with music. Now, musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans.

MixMatchMusic’s CEO Charles Feinn can discuss how creating deep and lasting relationships with fans is the only way for artists to be successful in Music 2.0. He can also comment on ways to achieve the types of meaningful connections that convert casual fans into paying customers, from engage fans through mobile apps, to bringing fans into the creative process through remixing, and developing direct relationships with fans on Twitter.

The community’s votes account for 30% of the panel selection process and voting continues until September 4th so get your vote on and spread the word! We will be eternally grateful! 🙂