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Open Mic – Where?

You’ve uploaded your stems, been collaborating with others, publishing your music on MixMatchMusic… things are going well! So what else can you do to get noticed? Have you ever attended an open mic? What? You don’t know where to go? No worries.

Openmic.us, like MixMatch, is dedicated to helping indie musicians find places to play and be heard. Also, there are all sorts of tips for musicians on the site. How to rock an open mic, tips on recording, editing & mixing and more. The OpenMic.us site is comprised of 43 local city web sites. Go to the site, scroll down and check out the open mics available in your city. Who knows… the right person could be grabbing a drink while listening to you jam.

The OpenMic.us Network is operated by Open Mic Entertainment, the premier operator of live-music open mic events in the U.S.

“Citing a severe shortage of reliable open mic information in the Web, we decided to verify the accuracy of every open mic that we could find”, stated OpenMic.us founder, David Craver. He continued, “Since we have over 13 years of experience in running live music open mics, we felt that we really understood the needs of the open mic musicians in our country”.

“We like to support anything that helps musicians”, stated Electro-Voice PR Chief, Guy Low. He also said, “The OpenMic.us Network is a valuable resource for musician hobbyists and professional musicians alike.”

MixMatchMusic Launches Tra.kz

It seems that the more accessible and fast information becomes, the greater the urge is to make it go faster. The evolution it took to go from snail mail to e-mail was not only a giant cost and speed leap, but a shift in thinking about the way to convey information simply. From there, IM made short and fast the norm for online communication. With these changes in communication and upgrades in data sharing speeds, artists are now not only able to immediately present new content to their fans, but they’re also able to spread the information about that content much more rapidly. Now, as the internet culture reaches another stepping stone in social networking and media, Facebook status messages and sub-141 character Twitter messages have become commonplace, making the need to dumb down traditionally fingernail-on-chalkboard length URLs to something that can link to a site and still hold space for a description. There are numerous sites that provide services like these already, Twitpic for pictures and bit.ly for other content, but this morning marks the launch of a URL shortener specifically made to direct readers to music related content.

MixMatchMusic has been working diligently with the online music community through their site which promotes the collaboration, organization and monetization of user created content. And while online artist content and collaboration remain the primary focus, MMM has been forward thinking in their approach by quickly recognizing and assimilating various aspects of the ever-expanding musical presence on the web, as evidenced by both their Remix Wizard and their site sequencer. It makes sense then that today they offered up a new and incredibly useful tool to the online community in tra.kz, a URL shortener for all things music.

When sending a shortened URL over the web, it’s easy for other people to skim links if they’re not sure of where it’s going or why they should be interested. With tra.kz, users will always know that the link points to an Mp3, artist interview, music video or something else musical, making the custom URL creator perfect for anyone trying to share music related content with a simple and easy to remember link. Like the press release about the tra.kz launch found at tra.kz/l82g.

In conjunction with the launch of tra.kz, numerous artists will team with MixMatchMusic today to release a new song on Twitter each hour. With musicians and fans increasingly turning to Twitter to keep up to date with the latest group information, the ability to share songs and other band related information through an easily recognizable music URL shortener can become central in online promotions. It’d be easy to stop there, create the tra.kz/___ URL and leave it at that. But in the interest of making the service social platform friendly, the Twitter box is provided right below the short form to send directly from there.

Keep checking in today with @EvolvingMusic and @MixMatchMusic for new songs released using the tra.kz link shortener. Artists will include Pepper, Slightly Stoopid and Throw Me the Statue to name just a few. The folks over at Controlled Substance Sound Labs are using the launch as a platform for their artists to interact with their fans and harness the TwitterVerse to drive content exposure. As someone just latching onto Twitter, the idea of something as easy as tra.kz to identify music related content comes as a welcome way to filter links that I’m simply not interested in. For some solid Bay Area hip-hop, I recommend with my first use of tra.kz The Tones’ “The Movemeant” over at tra.kz/thetones. I’m also enjoying this multi-lingual track from Breez Evahflowin and Indiefeed’s very own Dirt E. Dutch at tra.kz/4wind . Enjoy!

Sharing Mp3s in Twitter

While Evolving Music and MixMatchMusic have been Twitter devotees for several months now (check out why one of our writers thinks that musicians should jump on the Twitter bandwagon), I’ve only recently picked up the site. And I’ll be honest, if I hadn’t seen the iPhone app Gavroche has been rocking, I probably never would have. I put up an account several months ago, but the idea of just text messages coming in, or needing to look at a browser window seemed ridiculous to me. I’m not sitting at home checking my computer to see what other people are up to. But when Gavroche introduced me to Tweetie where you can post automatically, get a nice streamlined list of responses and other peoples’ status messages, I was intrigued. When he showed me how easy it was to post photos to the site from the phone, I was sold. And now, with even more features, I’m beginning to feel like Twitter culture is slowly infiltrating everything (and now to see if they can come up with a workable business model to actually stay in business.)

But up until now, the shortened URLs, the pictures, the @replies… these are fun things that have kept me busy, but haven’t yet broken into the main area of interest that I have… namely, big shocker here, music. So when I read about Songly, I was of course intrigued. The service allows you to use ANY URL that is hosting an Mp3 and post it as a Tweet. Here’s the kicker though… it doesn’t just shorten the URL and make it tweetable… it wraps it up in a flash player so anyone can listen.

To try out Songly, click here, and to read my first tweet attempt at such a thing, click here. I’ve used the new Souls of Mischief song, “Tour Stories” (click here for Souls of Mischief interview.) And for those of you rocking FireFox, Songly has an integrated tool for it. Talk about musical connectivity. A fantastic way to share music that will surely evolve with Twitter, forming the future of content sharing. Only drawback? Since the player they use is Flash, your iPhone friends won’t be able to listen until they get to a computer.

Universal Backs Live Video Streams

About a year ago I examined a Wired article looking at the head of the Universal Music Group, Doug Morris, and his attempts to move against the current of technology that was slowly eroding his old-timer’s hold on music distribution. My how times have changed. Not only has UMG joined forces with the other three major labels to eradicate DRM on iTunes purchases, now they’re actively joining the swelling ranks looking for digital solutions to real-life problems.

UMG, home of artists like 50 Cent and Lil’ Wayne, is always looking for new ways to interact with fans and bring their favorite artists to them in ways that are both exciting and relevant. Because of this and the potential they see in the company, UMG has joined forces with Kyte, an emerging web start-up that is aiming to fill a niche not currently serviced by YouTube: live video streams.

UMG is hoping that this will prompt massive coverage and interest in short live broadcasts from the backstage dressing rooms, the road, clips of shows or anywhere else these artists might find themselves wanting to reach out and directly connect to fans visually. It takes away the overhead of big-budget, high quality videos that need to be processed and uploaded and replaces it with a web-based streamlined idea that brings the live video straight to the viewer.

Of course, given that these video streams are live, it could become difficult if not impossible to control the content. I’m wondering how long it’ll take for UMG to take issue with that… This could also be a shot across the bow of YouTube as the four majors actively begin renegotiating licensing agreements with Google’s video baby.

Ad-Funded Music: trueAnthem, WE7

“Brought to you by Fruit of the Loom.”

How would you feel about your music being preceded by a brief recorded message from the underwear maker? Are fans just as willing to listen to audio advertising at the start of songs as they are willing to put up with seeing ads? If it means they get the song for free, apparently the answer is yes.

We’ve talked about bands and brands partnering up (like Throw Me The Statue in an Urban Outfitters commercial) and the trend is clearly not slowing down. In this new frontier, it’s becoming imperative to think outside the box and explore new media. Even CBS is doing it: OMG Boobies: Victoria’s Secret on Your Mobile. One of the most prevalent examples of band/brand partnerships that we’re seeing as of late is the ad-supported music model.

trueAnthem, which we first stumbled across because of their early work with Ultraviolet Sound, has been forging ahead and signing more and more bands. Led by Brad Barnes, they are pioneering a “new way for independent and undiscovered artists and bands to get paid while sharing their music with their fans for free – and without having to sign away their lives to a major music label”. Check out their widget (which you can grab and post wherever) – you can download the artists’ album for free. Free, as long as you don’t mind hearing and ad at the start of each song.

Personally, I don’t mind at all. The folks at trueAnthem (probably largely thanks to Emaleigh) have done a great job of pairing the right brand with each band and presenting the sponsor’s messaging in an appropriate way. If you browse through the various bands, you notice brands like Guitar Center, Steve Madden, and Baby Phat… and when you hear that band’s music you can’t help but nod and go “yep… that’s a fit”.

Another interesting example is the recently launched digital music service WE7, which has “all four majors and hundreds of independent labels via The Orchard on board.” Compensation is derived from ad revenues.

What seemed like a distant pipedream not too long ago is certainly becoming the new reality. The music industry simply must accept that the new generation of music consumers – you know, the ones who grew up with the internet and can’t imagine a world without it – expect to get their music for free (one way or another). And they want to consume it in their own way, on their own time, and in their preferred way. So, we might as well make that possible and find ways to still pay the artists. And that is exactly what WE7 has done.

A key ingredient in this equation is obviously appropriate pairing of bands and brands. The sites and services who do this best will likely come out on top. The advertisers need to reach their target demographics. And the music capturing that particular audience might be just the vehicle to get them there.